Dealer.com and Cartender Introduce New Digital Video Advertising Services to Dealers

Dealer.com and Cartender Introduce New Digital Video Advertising Services to Dealers

With this enhanced technology, Dealer.com provides the details that dealerships want to highlight, such as their incentives, vehicle imagery and branding. Cartender will then take that information and transform it into compelling video templates.

Dealer.com, a Cox Automotive brand, recently teamed up with Cartender, a provider of digital marketing technology, to announce a new opportunity for dealers to leverage video advertising to more effectively communicate and engage their car shoppers. With the growing shift away from television toward smartphones and tablets, Dealer.com and Cartender deliver high quality video advertisements to an engaged audience at scale for dealers across these digital platforms.

Video advertising is a consistently undervalued channel, especially given 20% of the population is no longer reachable through television as people continue to obtain information elsewhere and find other forms of entertainment1. A major hurdle for dealerships is finding a scalable creative solution, to turn over new video assets every month. With this enhanced technology, Dealer.com seamlessly provides the details that dealerships want to highlight, such as their incentives, vehicle imagery and branding. Cartender will then take that information and transform it into compelling video templates.

“Dealer.com takes pride in finding undervalued modes of advertising channels for our dealers and removing barriers of entry to those channels,” said Mark Bernstein, associate vice president of advertising, Dealer.com. “We’re thrilled for this new venture, as video advertising gives dealers the ability to build brand and inventory awareness by connecting Facebook and YouTube audiences with their dealership in a dynamic and engaging format.” 

Dealer.com works with dealers to identify their specific goals, build creative, and automate monthly video updating to alleviate the time burden for dealers managing video assets.

“Video advertising is an effective way to communicate and engage with customers, but getting the content to market in a timely manner has been a major challenge until now,” said Collin Davis, CEO and co-founder of Cartender. “Working with Dealer.com is the perfect combination of video production expertise, technology solutions, and the most comprehensive vehicle dataset in the industry. Dealers can now target automotive shoppers with a video solution that saves them time and resources by getting their brand to market ahead of the competition.”

Nearly half of auto shoppers who used online video for research said that it helped them discover a vehicle they weren’t previously aware of or considering2. However, many automotive dealers have been slow to invest in digital video. The typical dealership lacks digital video assets for content, or they have not previously invested in television or video advertising due to its high cost of entry.

Digital video should be considered an essential component for dealers’ digital advertising strategies because 97% of consumers either visit a dealership, search for inventory or conduct further vehicle research after watching in-market video content3.

Dealer.com continues to provide multiple creative solution options to help deliver the highest quality and scalable creative content to dealers. For dealership seeking custom video content, Dealer.com also offers an Advanced and Premium level video solution that combines store footage, branding, running vehicle footage and monthly offers allowing dealers to differentiate themselves from their competitors.

Links:
Dealer.com
Cox Automotive

You May Also Like

U.S. Automobile Dealer Sentiment: Dealers Remain Pessimistic, Cautious

Cox economists note that dealer sentiment is likely worse than actual market conditions, stating that while profits are down from all-time highs, they still believe the dealer business is healthy.

The latest Cox Automotive Dealer Sentiment Index (CADSI) remained stable from Q1 to Q2 2024 despite dealer uncertainty in the market and economy. The Q2 current market index score of 42 indicates most U.S. auto dealers see the market as weak. One year ago, the index was 45, also below the 50 threshold. The last time current market sentiment was above 50 — suggesting the market was strong, not weak — was Q2 2022.

Benchmark Data Suite Unveils Benchmark Alert System

This innovative system delivers real-time, actionable insights to enhance dealership performance and accountability.

Reynolds and Reynolds Donates $5 Million to Northwood University

The donation will help fund the construction of the new Center for Automotive & Mobility Studies at Northwood University.

Alan Jay Wildstein Donates $5 Million for Historic Project

The new facility at Northwood University will house a new Center for Automotive & Mobility Studies (CAMS).

Manheim Launches 4 Star Auto Auction in Alabama with TR Group

Manheim’s new fixed mobile site offers local dealers convenient access to needed inventory in Valley, Alabama.

Other Posts

FrogData Unveils Major AI Factory Upgrade

The upgrade aims to revolutionize automotive retail operations in used car pricing, service management, and negotiation strategies.

Babcox Media Appoints Tom Pecka as Director of Strategic Partnerships

Tom Pecka will lead the development of strategic media partnerships and sponsorships, enhancing media activations across diverse channels.

Reynolds and Reynolds, DealerOn Team Up

The partnership seeks to help dealers drive more engagement, increase conversions and speed up time to decision.

Auto Dealers Donate $25,000 to American Red Cross

Members of the Greater New York Automobile Dealers Association donated money to outfit an emergency response vehicle.