Recalculate Your GPS for Success by utilizing BradleyOnDemand and Money Mind Mapp
We are in the fourth quarter of 2016 — is your dealership delivering the units you anticipated? Are your net profits in line with annual projections? Are all of your salespeople averaging 18+ units per month? How would you rate your client satisfaction? Your online reputation? Is your dealership flooded with repeat business and referrals,
Expectations
An expectation is something we think about but maybe unconsciously take for granted in establishing our dealership’s culture, or the way we conduct business on a daily basis. Do we really take the time to fully understand exactly what this word means? We should, because it is an important key to our success as an
Building Today’s Communication Tool Box
The ways in which we communicate are ever changing, and that means thriving businesses must always be on the lookout for ways to update and clean out their communication tool boxes.
Bridging the Gap Between Data and Actionable Data
Complete the picture of the customer journey and you can deliver relevant messaging at the right time. How do we complete that picture? How do we turn raw, useless data into consumable information that we can act upon?
Don’t Blow Your Budget During Election Season: How to Make the Most of Your Ad Spend Until November 8
By Katie Barth, Marketing Manager PureCars Ten years ago, politicians relied primarily on traditional advertising to further their campaign efforts. Refocus on 2016: When is the last time you saw an advertisement for the upcoming election outside of television? Candidates are dominating across all mediums: from traditional to mobile, Facebook to Twitter, and YouTube to
Don’t Blow Your Budget During Election Season: How to Make the Most of Your Ad Spend Until November 8
Ten years ago, politicians relied primarily on traditional advertising to further their campaign efforts. Refocus on 2016: When is the last time you saw an advertisement for the upcoming election outside of television? Candidates are dominating across all mediums: from traditional to mobile, Facebook to Twitter, and YouTube to Snapchat. There’s one thing both candidates
Is Selling to Women Really Different?
There is no denying that women want — and expect — a higher level of attentiveness, reassurance and professionalism, but remember: If you deliver a great experience, women are three times more likely to fill out your survey and we will tell all of our friends.
The Seventh-inning Stretch In Recon’s Race For Relevance
If the history of vehicle reconditioning were a baseball game, it’s now the seventh-inning stretch. Anyone who’s sat through six-and-a-half innings in stadium seats knows its function — to stretch, catch one’s breath, and prepare for the game’s final critical innings. Dealers have been playing recon for many long innings now, and frankly, their teams
Podcast: The Importance of Follow-Up
Sum-Ware’s Business Development Director Nathan Anderson shares the importance of follow up in service department retention.
Win Back Your Local Customers
Some of the key reasons customers choose dealerships farther away are reasons you can leverage to help you start winning back those wandering customers.
