Build a Repeat Customer Base to Build for the Future
Bill Stasek Chevrolet, located in Wheeling, Illinois, is the largest Corvette dealer in the Midwest as well as a Chevrolet Business Elite dealer. Brothers Bill and Bob Stasek have worked together for years to achieve this. They have developed dealership processes and have built a dedicated team who pays special attention to every customer’s needs
FIVE TIPS TO HELP SPEED UP YOUR TIME TO MARKET IN USED VEHICLES
As dealers plan their used vehicle department performance goals for the coming year, I’d suggest focusing on reducing the amount of time it takes to get vehicles retail-ready and online. This suggestion follows recent studies that show it takes dealers an average of 10 days, from the time they acquire an auction vehicle and
THE FIVE MUST-HAVE CRM FEATURES THAT SET YOU UP FOR SUCCESS
With 2017 just around the corner, you might be considering a change in your CRM. Maybe the contract with your current vendor is ending, or maybe your CRM just isn’t delivering the value you need — and you’re ready for an upgrade. But before you splurge on a CRM with bells and whistles you may
“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
Empowering Your Team to Perform Thorough Vehicle Condition Reviews
Offering a superior maintenance and repair experience is your best shot at keeping customer satisfaction high, and retaining them for their next purchase.
Nearly 20 Years of Customer Retention Success
As dealerships across the country try to design and implement customer retention programs, many are finding that it’s not easy as it sounds. Ideas such as providing cookies or offering movie nights are being experimented with, but few dealerships are truly successful in retaining the majority of their customers.
Success Story: Happiness Breeds Success
A Positive Team and Smart Marketing Will Keep Your Customers Happy (and Coming Back) Click cover to read from our digital magazine​The old real estate saying that the value of a property depends on three factors - location, location and location – can also hold true for car dealerships.At first glance, the location of Rallye Motors and Rallye Acura seems perfect. Both dealerships sit along the New York’ […]
2017 Marketing Strategy Guide: 4 Components to Success
Automotive marketing and the consumer’s path to purchase are constantly evolving. Using the strategy you started 2016 with is not going to cut it come January. There are four key areas to success that must be at the forefront of your planning for 2017. Read our entire issue – Click here 1. Website Your dealership
What Is The Big Deal With Facebook? If You Don’t Know, You Better Ask Someone.
How did Bryan Honda spend $150 on a campaign and sell seven vehicles — with more leads still being worked — in just seven days? Let’s start by saying that this was in Fayetteville, North Carolina during the recent hurricane. They had flooded cities all around them and I-95 was closed. They had every reason
Creating Value In The New World Order: Your Customers Are Changing. Are You?
What was your last really great retail experience? Did it involve technology? Did you feel valued as a customer? Perhaps a better question is, what was your last awful retail experience? What made it so bad? Just like you, your customers are measuring all of their retail experiences, including those at your dealership, against a