Growing In A Flat Market
JONES HONDA BLOWS PAST NEW AND USED AVERAGES IN THEIR MARKET. SALES UP 22.5% YOY WITH INCREASES MARKETING PRESENCE Jones Honda, part of the Jones Family of Dealerships in Lancaster, Pennsylvania, has a great reputation for retaining customers and providing outstanding sales and service experiences. What the dealership lacked, however, were the tools and marketing
Increasing Automotive Sales Results With Artificial Intelligence
From more conversations come more showroom visits and increased revenue. It’s not a question of if you need this technology to stay competitive; it’s simply a question of when you’ll ultimately implement it.
Getting Off The Ground. Fenton Nissan of Rockwall Sales up 189% YTD!
There’s a freedom that comes from opening a new dealership from scratch. It’s a clean slate, free of any baggage that comes from taking over an existing store. There are no dings on your reputation from past mistakes. Your facility will be new and state-of-the-art. It can be designed to take advantage of new technology.
VinSolutions to Host Annual VinWorx User Summit for Auto Dealers Nationwide
Automotive and marketing trends, connected retail and lead generation among the many topics offered at CRM event
Success Story: Sims Honda of Burlington, WA Sales up 25% Year-To-Date
Sims Honda, located in Burlington, Washington, is on a roll. Sales are up 25 percent year-to-date, profits are up and the dealership commands a whopping 73 percent share of the local Honda market. “We’re just up and up and up, and it seems to keep going that way,” said Bobby Maynard, General Manager of the
Beyond Expectations
In 1989, the film Say Anything was Cameron Crowe’s directorial debut. Along with directing, he also wrote the script to the movie which introduced us to that awkward high school boy attempting to win the heart of a girl. Many still remember the iconic scene of going beyond expectations. Lloyd Dobler, played by John Cusack,
How to Master the Art of Online Conversation
Much like the printing press during the European Renaissance, the Internet has transformed the way we interact forever. “Googling” is now a verb synonymous with getting answers, we can communicate with people across the world in a matter of seconds and we can buy things without leaving the house. It’s a fast-moving, interactive digital world,
Are You Setting the Table for 2017?
In 2017, we will all start to read and hear about some progressive dealers delivering “a lot” of vehicles to customers outside the dealership. All that hard effort is being worked on now behind the scenes. Like everything in our industry, this service will evolve and dealers will obviously experience some ups and downs. Smart
The ROI of Relationships: Get to Know Your Most Valuable Customers
Dealerships that identify their most valuable customers immediately set themselves up for success. They know there’s power behind the relationships they build with shoppers, and the more they interact, engage and improve the customer experience, the more loyalty and trust they’ll gain. Relationships take work. In fact, building relationships can sometimes seem like a lot
Five Steps to “Turn Up” That Vehicle Turn
Next time you have a lot of a particular vehicle to move, don’t panic. When you follow these five steps you can feel confident that your spending is cost-efficient, you’re effectively targeting the right areas and you’re using a message that has the best chance of resonating with prospective buyers of your particular vehicle. It’s a solid strategy backed by data, and a winning model for success.
