Your Guide to Customer Loyalty Starts with Your Digital Strategy
To stay in sync with your customer base and maximize your exposure, you need to move more of your business presence and marketing online.
Paragon Builds the Dealership of the Future with Google
Paragon Automotive, the largest Honda and Acura dealer in the nation, has experienced significant year-over-year growth in market share and profitability every year over the last 10 years. The dealership has continued to reinvent itself in an effort to pursue constant, never-ending improvement.
The Chatbot Won’t Save Your Business
Chatbots: the latest buzzword in the automotive industry. Effective solution or hype?
As all this talk about chatbots comes to the forefront of our lives, we need to take a hard look at reality versus science fiction. Right now, the machine-learning industry is the driving force of the chatbot ecosystem, while the technology world works toward the world of real artificial intelligence (AI).
Myth Busting Your Website Strategy
Here are the four most common myths that auto dealers believe and that are cause for their dealership’s greatest pain points.
Becoming the Dealership for Today’s, and Tomorrow’s, Consumers
“The way we’ve always done it” is a sentiment that keeps some dealerships from growing; in a few years that statement will be carved on their tombstone.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
Flick Fusion Releases VidCom Mobile App, a Multi-Platform Video Communications App For Auto Dealers
The award-winning SMARTFLICKS video marketing platform makes it easy for dealers to create desktop and mobile-friendly vehicle inventory videos, video email and customer engagement videos such as testimonials, service department overviews and more.
GO PRO: How to Harness the Power of Proactivity and Transform
After years of positive growth, the automotive industry is still adjusting to the current trend of declining consumer demand. What lies ahead may still be uncertain, but savvy dealers understand the need to confront the current sales environment by optimizing operations, increasing customer satisfaction and mining for new revenue streams.
The critical element to achieving those goals? Taking a proactive approach. Today’s most successful dealers aren’t waiting for opportunities to come to them. They are actively hunting down new ways to increase profit and decrease costs to push growth despite the challenging conditions. Read on for a closer look at the power of proactivity and how the approach helps dealerships thrive.
