Flick Fusion Releases VidCom Mobile App, a Multi-Platform Video Communications App For Auto Dealers
The award-winning SMARTFLICKS video marketing platform makes it easy for dealers to create desktop and mobile-friendly vehicle inventory videos, video email and customer engagement videos such as testimonials, service department overviews and more.
Feast or Famine? Not If You Know How To Prospect!
Times are tough, but as an old adage reminds us, “When the going gets tough, the tough get going.” In the automotive industry, good salespeople know how to ride economic waves.
Service Writer vs. Professional Service Advisor: Which Do You Have on Your Staff?
We might assume our top performers simply have sparkling personalities, but many shy, quiet advisors work very successfully in this field. So, what’s the difference between the standouts and the underachievers?
11 Tips for Lead Generation and Increasing Your Sales
Waiting for customers to come to your lot is not a strategy for long-term success. You’ve got to get your message out to consumers and move your dealership to the top of their list. Here are 11 ways to increase your visibility and get buyers through your doors:
New Vehicle Sales Up 11%
The dealership’s digital results have been impressive, as well. In February 2017, when Team Velocity first came on board, the store had an 8 percent conversion rate, with 175 total conversions. In August, those numbers have jumped to 15.28 percent, with 609 total conversions.
Customer Retention for an Online Market
How do you build retention with customers who buy from you, but never set foot in the dealership or meet an employee face to face? It’s an important question for all online retailers, and it should be part of the marketing discussions with your staff and agencies. Unlike many online retailers, you don’t sell consumables
How’s Your Reputation in Your Community?
Somebody recently told me that they would never buy a car from a particular dealership because of a bad experience they had there. Whether the personal boycott was warranted or not doesn’t really matter as perception can quickly damage reality.
New Technology Now Exists to Solve an Old Problem: Service Retention
“The ideal kiosk does everything, including sales tax and all transaction requirements. The transaction should not be on your books; you should only handle your profit check.”
The Hitchhiker’s Guide to the Role of Chat
Huzzah! We’ve finally entered a time where car dealers no longer see digital communication as a hot commodity, but a necessity. Unfortunately, it coincides with a boom in communications technology and a surge in chat vendors trying to sell dealers “shiny new things.”
With so many options, how do you discern what features work and which ones are just smoke and mirrors? How do you protect your customers from terrible online service? How do you make sure your chat investment makes you money?
Don’t Panic. This five-step guide has all the information you need to find the most effective chat solution in today’s landscape.
Focus on How Your Customer Can Get More, Not How They Can Pay Less
There are quite a few companies that can provide some or most of the elements needed to produce results — make sure to utilize the company that can do it all. Super-boost your retention and, more important, capitalize from it.
