Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
The Three Most Important Letters in Sales: A.B.L.
With a positive mindset, a view toward the future, and the right training, salespeople will understand the need and will continue to Always Be Looking for opportunities and loyal clientele, regardless of how business is doing.
Three Secrets to Setting Up a Successful BDC at Your Dealership
In Game 7 of the 2016 World Series, Joe Maddon filled his color-coded lineup card with statistics he would need for the game, including his special secret, the Maddon Matrix.
Cold Calls: Separating Trash from Treasure
There are, quite a few companies out there worthy of your time and have the potential of making, or saving, money for you. But which ones deserve your attention? Remember, your time is precious.
Bust to Blue Sky
“The right messaging, including the right mail piece and electronic messaging, done right is a game changer for any dealership.”
Are Your Customers Keeping Their Appointment?
“On average, when your BDC rep closes an appointment, it takes up to five touches to get that person to show up at the dealership. These efforts include text messages, emails and additional reminder calls.”
Average Days in Recon: ADR Spells Higher Gross
Last month I discussed Average Days in Recon (ADR), which laser focuses how reconditioning efficiency and accountability are measured when using reconditioning Time-to-Market workflow software. ADR holds the recon department responsible for only what it can physically touch. It does not include In-transit times or title-release delays. The clock on ADR starts when the used
Google Offline Conversions are Driving “The Why” in Paid Search Strategy for Auto
The day Web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls, and with that increase in calls has come the attention to offline conversions — specifically appointments set on phone calls created by paid search campaigns. Leading dealer
Four Steps to Success with Direct Mail
Direct mail is a powerful tool for driving business, but only if used correctly. Follow these four simple steps every time and you are guaranteed to have a successful campaign.
Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion
The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.
That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.
