Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
SEO and SEM: Working Better Together
With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.
The Essential Fabric That Helps Transform Recon Centers: How to Weave Threads of Commercial Into a High-Energy Reconditioning Fabric for Success
Those who study my ideas about how to transform reconditioning know I promote speeding up time to market (TTM), reducing holding costs and centralizing recon operations. I’ll review those fundamentals shortly. First, though, an argument for the essential fabric. This is the one asset — perhaps more than any other — that can upgrade recon
Change Management: The “Upward Climb” With New Dealership Tech
Adopting new technology in a dealership is an important business decision that requires a process to ensure success. A comprehensive, user-friendly technology platform can be extremely advantageous and profitable to your dealership. It makes collecting data easier, provides the ability to mine existing customer information, and even helps integrate sales, service, inventory acquisition and other
Does Your Dealership Preload Vehicles and Use Addendum Labels?
Do you preload vehicles and use addendum labels? If so, there are a few things to keep in mind to accurately and professionally present options you offer your clients in this socially connected world. Before we begin, I want to clarify that I am not an attorney and you should consult your legal counsel for
Vehicle E-Commerce: Why Would Today’s Dealers Stay Relevant in the New Sales Dynamics?
Barath Ashokkumar & Anand Sethuraman The biggest revolution currently underway is taking place neither in the manufacturing plant nor in the innovation labs, but in people’s living rooms. What started off as a demonstration of online shopping systems in 1979 has now exploded into a world of e-Bays and Amazons. With every kind of retailer
Staffed Events: A “Go Go” or a “No No”?
In the fourth quarter, forecasting becomes tougher with seasonality and holidays. You never know when that blizzard or hurricane can hit, so it is always good idea to reserve a staffed event — either as an avenue to move old inventory, get that shot in the arm to make up a deficiency in sales tracking
Four Tips on Making Sense of Social Media
So, if it’s inevitable, why not embrace it and see what it has to offer? Much like boarding a boat pulling out from the dock, however, you need to get in or stay out; one foot on the boat and the other on the dock is not a position for success.
Demystifying Marketing: Four Secrets to Successfully Sell Your Service Department
Don’t let marketing overwhelm you. These four surefire tactics will help you create messaging that brings in more customers; and more revenue.
Don’t Blow Your Budget During Election Season: How to Make the Most of Your Ad Spend Until November 8
By Katie Barth, Marketing Manager PureCars Ten years ago, politicians relied primarily on traditional advertising to further their campaign efforts. Refocus on 2016: When is the last time you saw an advertisement for the upcoming election outside of television? Candidates are dominating across all mediums: from traditional to mobile, Facebook to Twitter, and YouTube to