10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
NAE/NWAN Recognized by Weatherhead School of Management as a 2017 Weatherhead 100 Award Winner
National Automotive Experts is honored to announce that they have been recognized by Case Western Reserve’s Weatherhead School of Management as one of their Weatherhead 100 Award Winners for 2017.
Insanity: Doing the Same Thing and Expecting Different Results
Over the years, there has been a slow evolution of how we do business in the automobile industry. Essentially, not much changes and, if it does, it’s so slow that it is imperceptible.
The “Player’s Coach” – Engaging Your Human Capital
While sales and dealership profitability grew significantly since the recession until 2016, the retention of dealership employees has continued to be the white elephant at the party. We have debated and deployed revised hiring strategies, installed pay plans without commissions, and expanded benefits and perks.
Add a Little Magic to the Experience
Discounts are a bribe. You are spending money to gain business and hoping it leads to more business. With a loyalty program, it is just the opposite. The customer gives us business and then we give them the “thank you.”
Colors On Parade to be Featured at 2017 Women In Automotive Conference in Orlando
On July 9-11, 2017 six members representing Colors On Parade will be attending the Women In Automotive (WIA) Summer Conference at the Omni Orlando Resort in Champions Gate, FL.
It’s Time for a Process Change
Let’s face it. In this day of Internet research and usage by all age groups, automotive sales is about two key elements: getting consumers to your dealership’s Website and then getting them to buy now (online or in-store) without wandering off to another dealership’s Website. No matter if it is a phone Up, an Internet
Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
