Digital Warfare
Customers are demanding dramatic changes to the car shopping experience and they are voting with their wallets. As a result, third-party sites are growing in their influence on consumers, so dealers need to be aware of how to leverage these sites to complement what they’re doing with their own website and direct marketing efforts.
Paragon Automotive Claims Top Honors from Honda, Acura at Red Letter Awards Ceremony
Both honors are the highest awarded by American Honda Motor Co. and recognize dealerships that achieve excellence throughout their sales and service operations while maintaining strong and thriving relationships with their clients.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.