Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales
It may be the time to rethink how to leverage music that can create an enhanced buying experience.
New Research Reveals Age and Gender Differences in Vehicle Add-On Purchases
Are there certain age/gender demographics with a higher propensity of purchasing any specific set of VPPs? This study sheds light on consumer preferences and priorities when it comes to safeguarding and maintaining vehicles.
Lift Institute Celebrates 10 Years of Inspector Program
The anniversary celebration included Courtney Hansen of Ride of Your Life and Javier “Shorty” Ponce of Shorty’s Dream Shop.
Growing New Vehicle Inventory Will Force Dealers to Adjust F&I Strategies
Dealers should consider a marketing budget for their F&I department as the online presence of vehicle protection products will be a key to increased attachment rates.
How AI Enhances Vehicle Merchandising
AI can ensure that your dealership’s online experience matches the meticulous appearance of your actual lot.
Dial in the Details: Preserving Vehicles and the Profitability of Dealership Inventory
Making cleanliness a priority of each car will all but guarantee to lead to a more profitable season ahead.
Back to the Fundamentals of Selling, Post-COVID
Has your sales team gotten “COVID-lazy”? Here’s what you can do to turn them around.
Reynolds and Reynolds Acquires Xzilon
The acquisition highlights Reynolds’ ability to help dealerships retail to their customers where they want to shop.
Economic Challenges Highlight Importance of F&I Products
F&I product options can help offset slipping profit levels. See how recent shopping trends are changing consumer preferences.
Radiant Ride Launches Certified Dealer Network to Boost Auto Dealers’ Service Retention and Revenue
Radiant Ride announced the launch of its Certified Dealer Network for franchised auto dealer service departments.