Today’s Bizarro World: Dealers Advertising To Acquire Cars
Auto dealers are now leveraging advertising to attract cars, trucks and the shoppers themselves.
Chip Shortage Impacts on Dealer Advertising
How retailers can better align marketing offers with inventory changes.
Podcast: Changing Digital Advertising as We Know It
Eric Brown of inSearchX discusses how to modify our mindsets to change outdated notions of digital advertising.
PureCars, Facebook: Social Marketing Tools’ Impact on Dealer Advertising
The study shows how today’s digital advertising resources measure and attribute offline sales back to Facebook/Instagram.
How Dealers Can Successfully Tap into Election Cycle Digital Advertising
While the cost of digital advertising is expected to rise in the coming months, dealers can leverage these tips to maximize their advertising investment.
PureCars Offers OTT Advertising for Dealer, Agency Partners
Dealers can broadcast OTT ads to their locally targeted audiences using data-driven ad purchasing methods.
How Dealers Today Leverage Fixed Ops & Digital Advertising for Quicker Recovery
Dealers are focusing on making the process of service even easier for customers through enhanced contactless pickup/drop-off.
LotLinx Launches Innovative Video Advertising Platform
VINtv allows dealers to expand their inventory exposure by delivering valuable shopping sessions to the inventory or VINs dealers need to move most.
Dealers’ Advertising Strategies for Ford Bronco, F-150
The key to any dealer succeeding long term lies in the fundamentals of the auto retailing business. It’s important to remember the importance of always making the transaction experience exceptional for the customer.
A New Face to Facebook Advertising
Not all Facebook Ad campaigns need to be time-consuming, agency requiring, graphic designer demanding Facebook Ads. There are tools available that help to simplify this process.
