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Affinitiv Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services. 

Affinitiv Now Participating in GMs Dealer Digital Solution Advertising Program

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their digital advertising services. 

Auto Retail Advertising and Risk

All car dealers are exposed to two inherent and interrelated forms of risk, creative and financial. In managing risks, what all successful auto retailers have in common is having the capacity for both and a willingness to periodically step outside the comfort zone to take calculated risks, probe opportunities and seek greater gains.

Podcast: Monitoring Radio Advertising

Jeff Johnson, managing partner of JKR Advertising, joins us to discuss monitoring radio advertising.

What’s The ROI on my Digital Advertising?

We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.

Advertising is a Four-Letter F Word: Fail

Advertising is about traditional tactics and branding. Modern marketing is about content and bonding. The main difference is the storytelling. Your dealership offers a lifestyle product — the creative opportunities are plentiful, and yet most of you take the easy way out and “spray and pray.

Advertising is a Four-letter F word: Fail

All you guys are traditionalist, you can’t get out of your own way and then you get mad at the marketing guys because you can’t figure out the system. Figure this out. Stop advertising!

Historic Opportunities: Advertising Has Evolved — Have You?

Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show

Podcast: Evolving Digital Advertising

Jason Girdner of TECOBI speaks with us on the evolution of social media advertising for dealerships. https://tecobi.com/

Podcast: Evolving Social Media
Podcast: The Right Mix of Traditional and Digital Advertising

Larry Barditch of Horsepower 360 Automotive Marketing speaks with us on finding the right mix of traditional and digital advertising for your dealership. click here to listen and for the download