Fourth-Generation Family Dealership Cultivates Sales & Service
Agricultural communities don’t usually lend themselves to successful automotive dealerships due to the low drive-by traffic, but one dealership has plowed through the competition of massive auto malls and made a distinct name for itself in the Golden State.
Who is Branding Your Message?
Often, a business that is part of a franchise will have trouble carving out its own niche. Usually it is the company selling the franchise that is responsible for developing the branding message for all the franchisees. The automobile industry might be the exception to the rule.
Discovering Digital Retail Success
As the momentum behind digital retailing in the auto industry began to pick up speed a few years ago, Stephen Taylor Jr. and his father knew the time had come.
Rethinking Rewards Cards
Instead of looking at rewards cards as just more work, put yourself in the customer’s shoes. Get creative, drive more business, the sky is the limit if you become as engaged in the program as you want your customer to be.
DealShield Responds to Dealer Feedback, Launches 30-Day Return Guarantee
This optional upgrade from the existing 21-day guarantee will further help them reduce recon costs, eliminate costly mistakes, redeploy capital faster and gain greater peace of mind.
Paragon Builds the Dealership of the Future with Google
Paragon Automotive, the largest Honda and Acura dealer in the nation, has experienced significant year-over-year growth in market share and profitability every year over the last 10 years. The dealership has continued to reinvent itself in an effort to pursue constant, never-ending improvement.
George Dans Launches ‘Market Disruptor’ iMobile Training Platform
Managers can track the time their reps have spent on the platform and track their progress. Managers can also assign training modules to their entire team and work on specific training over a period of time.
F&I Solutions: How to Use Big Data, Not Applications, to Combat Margin Compression
The key here is to stay fluid with the market so as the business continues to change and evolve, you do as well. Keeping your dealership “cutting edge” is your responsibility.
Why Should The Customer Come Back to You?
Be the dealership that stands above the rest when it comes to treating customers right; they’ll reward you with their loyalty and their future sales.
Trusting the Machine
Eric Brown of LotLinx on how AI and machine learning can allow dealers to add the human touch to sales.
