Federal Regulations and Getting to Compliance Confidence
Most dealers know compliance can be critical to their bottom line, but many do not know how to balance staying current with today’s ever-changing regulatory environment with the day-to-day needs of running and growing their business.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
Car Dealers, Are We Stuck in the 90s? Live Chat at the Dealership 20 Years Later
It was the late 1990s, and the Internet was barely beginning to touch the automotive industry. We were in the midst of setting up our Website and a single computer to work the leads we would receive. I remember receiving some Internet leads via fax machine. We were all just starting to put it together.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
Long-Term Strategies for Long-Term Growth
Auto consumers are more sophisticated than ever before. They know what they are looking for, and they know where to find information before they ever step foot on a dealership lot. So, how can you put your dealership at the top of their list? While there are certainly ways to see short-term gains, dealerships looking
The Hitchhiker’s Guide to the Role of Chat
Huzzah! We’ve finally entered a time where car dealers no longer see digital communication as a hot commodity, but a necessity. Unfortunately, it coincides with a boom in communications technology and a surge in chat vendors trying to sell dealers “shiny new things.”
With so many options, how do you discern what features work and which ones are just smoke and mirrors? How do you protect your customers from terrible online service? How do you make sure your chat investment makes you money?
Don’t Panic. This five-step guide has all the information you need to find the most effective chat solution in today’s landscape.
How to Preserve Dealer Revenue in a Sales Downturn With Live Chat
Have you ever heard the aphorism, “a rising tide lifts all boats”? John F. Kennedy was surely right when he spoke about the economy; when there’s market growth, even the average dealer profits. Unfortunately, sales are beginning to slow in the auto industry, and we have low tides on the horizon.
Dissecting Your Dealership to Mine the Best Data and Profits
With the right tools, data mining can be used to find more customers in ‘deeper corners’ of your database than you may have known. Why mine only one area when so many others also offer great opportunities?
A Dealer’s Approach to Retention
By being the dealership the customer has had constant contact with and has depended on, we build valuable relationships and customers for life.
