Fixing Your Fixed Ops: Three Marketing Strategies to Rise to the Top
“Hey Siri, where can I get an oil change?” This type of search takes place more than a million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive
Your Marketing Check Engine Light Is On: Three Strategies to Get on Top of Fixed Ops
“Hey Siri, where can I get an oil change?”
This type of search takes place more than one million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive search market.
Are You Setting the Table for 2017?
In 2017, we will all start to read and hear about some progressive dealers delivering “a lot” of vehicles to customers outside the dealership. All that hard effort is being worked on now behind the scenes. Like everything in our industry, this service will evolve and dealers will obviously experience some ups and downs. Smart
From Extravagance to Necessity to Customization and on to Organizational Personalization
Today, dealerships need a Website that provides a personalized shopping experience and allows the shopper to have a social connection and feel they know the people with whom they are planning to do business. How did we get here and where will we go next? Let’s examine the path we took to where we are
Is Your Dealership Ready for the Future?
As dealers, we sometimes get caught up in the day-to-day of our dealership. But sometimes we need to look ahead and see what is coming, and how we need to prepare. It’s time to ask the hard questions to see if your dealership is ready to tackle the future.
HOW TO BRING YOUR IN-STORE CONVERSATION ONLINE AND INCREASE AVERAGE GROSS PROFIT
What if I told you that you could generate a 15 percent higher gross profit from the leads being sold from your Website? One of the primary ways to do this is by having a conversation with your consumers — but not in the way you think. I don’t mean having a live conversation with
Vehicle E-Commerce: Why Would Today’s Dealers Stay Relevant in the New Sales Dynamics?
Barath Ashokkumar & Anand Sethuraman The biggest revolution currently underway is taking place neither in the manufacturing plant nor in the innovation labs, but in people’s living rooms. What started off as a demonstration of online shopping systems in 1979 has now exploded into a world of e-Bays and Amazons. With every kind of retailer