Car Dealers, Are We Stuck in the 90s? Live Chat at the Dealership 20 Years Later
It was the late 1990s, and the Internet was barely beginning to touch the automotive industry. We were in the midst of setting up our Website and a single computer to work the leads we would receive. I remember receiving some Internet leads via fax machine. We were all just starting to put it together.
On How Not to Get Stuck Between a Rock and a Hard Place
We’re entering a time again where that dangerous spot between that rock and a hard place is staring dealers in the face. The heat is already on, and some dealers are jumping out of the hot water and taking action. I fear too many will not, however, preferring to mush on until the water boils and it is too late.
Dealer Marketing Performance Metrics: How to Tell What’s Working
Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
How to Stay Productive During the Holidays
The holidays can be a joyous time. Lots of decorating, fancy parties, good food and time with family and friends. But the holidays can also be stressful. Between getting all your shopping done, prepping your house for guests and standing in line at the post office, how do you balance the festivities while also getting your work done?
Hidden Profit Centers
Nothing helps retain a customer better than a strong PPM program. Why leave 80 percent of your customers out when it is a great value for them and creates a customer for life?
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
Are We Entering a Chatbot Revolution?
The Internet is both a fantastic and frightening place. Information and choice overload dominate our hyper-connected lives, and most times we need a little help in navigating the online world from actual people. Live chat has quickly saturated the market and is no longer a commodity — it’s a necessity. Live chat evolved quickly in
Fastlane Chooses Market Scan as the Data Partner for This New Dealer-focused Online Car Buying Platform
“The Market Scan team is very pleased to partner with Fastlane,” said West. “This new company is clearly, and quickly, going to have a significant impact on the way car dealers bring their inventory to the online car-buying world and we’re proud that Fastlane considers us to be a valuable part of their growing success.”
Meet Your No. 1 Salesperson: Reputation
A positive reputation can be more effective than any salesperson. Today, there are more sites than ever where your reputation is prominently displayed.
