Five Steps to “Turn Up” That Vehicle Turn
Next time you have a lot of a particular vehicle to move, don’t panic. When you follow these five steps you can feel confident that your spending is cost-efficient, you’re effectively targeting the right areas and you’re using a message that has the best chance of resonating with prospective buyers of your particular vehicle. It’s a solid strategy backed by data, and a winning model for success.
HOW TO USE FOLLOW-UP TECHNOLOGY TO SELL MORE CARS
It seems like the most popular phrase of 2016 is “Work smarter, not harder.” When you’re working long hours at the dealership, it seems like that’s easier said than done. Most of the programs available take more work to learn than to actually use — you almost need an engineering degree to figure them out.
HOW SAVVY “DIGITAL” DEALERS ARE TURNING THE INDUSTRY UPSIDE DOWN
Today, dealers are more confused about their digital strategy than ever. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services, but fail to deliver a unified message across marketing platforms. There’s information overload regarding Big Data. To
IT’S TIME TO TAKE ADVANTAGE OF FACEBOOK AND GENERATE LEADS
For decades, auto dealers have combed the Earth in search of the ever-elusive sale or tool or marketing program to steal car buyers from their competitors’ backyard. For years, direct mail salespeople by the dozen have promised to have the secret proprietary formula for success. Dealers have tried and sometimes succeeded and sometimes failed, but
“Where do we start?” – Video Strategy 101
Ted Dupuy National Accounts Flick Fusion Published December 15, 2016 Many dealerships are implementing video into their marketing strategy, and in doing so, are reaping the rewards. In addition, there are many dealerships, like yours, that understand the importance of implementing video but the thought of adding yet another layer of process to an already
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 1
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
Empowering Your Team to Perform Thorough Vehicle Condition Reviews
Offering a superior maintenance and repair experience is your best shot at keeping customer satisfaction high, and retaining them for their next purchase.
Podcast: The Right Mix of Traditional and Digital Advertising
Larry Barditch of Horsepower 360 Automotive Marketing speaks with us on finding the right mix of traditional and digital advertising for your dealership. click here to listen and for the download
Five Steps to “Turn Up” that Vehicle Turn
You’ve no doubt been there — that time when you had to move a lot of a particular vehicle, fast. Maybe you wanted to take advantage of a manufacturer spiff, or needed to clear out slow-moving inventory or unexpectedly got stuck with some less-than-desirable vehicles. Whatever the reason, the pressure was on. At the time,
Look Around and Be Thankful
Many things have changed in the auto sales landscape over the years, but one thing hasn’t: This business is made up of people. That’s something we must never lose sight of, and that we must never take for granted.
