Public Relations: The Non-Traditional Way to Get Your Dealership Noticed
Many automobile dealers don’t take advantage of the opportunities available to them through public relations (PR). It might be because they don’t think it’s really necessary … or maybe it’s due to the common misconception that PR and a dealer’s typical monthly advertising are essentially the same thing.
The Top Ten Companies to Watch in 2019
10 Innovative Digital and Technology Companies That Help Dealers Maximize Profits On and Off the Lot — These companies are leading the industry and are helping achieve measurable results for some of the most demanding and successful dealerships, associations and OEMs in the industry.
TRICO Receives Outstanding Shipping Performance Award from Aftermarket Auto Parts Alliance, Inc.
The award was presented at their annual shareholders’ winter meeting that took place December 4-7 in Adventura, FL. Trico Products earned the award in recognition for delivering Alliance member orders with a fill rate of 95 percent or greater.
Financing in the Service Department Can Drive Customer Satisfaction
Some drivers have been raised with a skepticism of mechanics and service writers. Steve Roe of Synchrony Car Care shows how you can help customers manage costs and feel more confident in their service purchases.
3 Must-Haves for Your Dealer Video Ad
Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.
Phone Skills Certification: Start Today and Create a Culture of Continuous Improvement Amongst Your Team
You can’t fix your phones without fixing performance gaps among those handling your calls.
Here’s Why Your Dealership Should Implement a Management Training Program
Not sure where to get started when it comes to building a management training program? Take a look at some examples of dealership groups with strong programs in place.
Toyota CH-R Launch Campaign Powered by Outsell AI-Driven Marketing Automation Platform Honored with Industry Awards
The overall campaign goals were to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive.
Managing a Mentoring Program
Mentoring programs can offer an opportunity for skilled technicians in your service department to share their expertise with a less experienced person in order to put them on the fast track to competency in a new career.
Customer Effort Score: What’s Yours?
When customers have to jump through hoops to do business with a company, customer effort rises and loyalty plummets.
