How to Hold Successful Meetings with Your Staff
These best practices should help you instantly elevate your game and help keep your employees interested — and dare I say — excited, for your next meeting.
Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
3 Must-Haves for Your Dealer Video Ad
Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.
Putting It All Together: Artificial Intelligence 101
Everyone knows that AI is the future. It will drive us around in our cars, predict the next natural disaster and find the cure for cancer. But what can AI do right now to make our lives easier?
How To Compete With The Aftermarket
New car dealers generated about $52 billion in labor and parts sales. As anyone can see, the aftermarket has more than five times as many locations as new car dealers which makes them more Convenient for the customer.
Why Champions Don’t Have Time to Procrastinate
If you’re a procrastinator, there’s a really good chance you’ll bookmark this article to read later. That would defeat the purpose. Sort of like that book “How to Improve Your Memory” that is nowhere to be found.
Best Practices for Modern Consumer Financing in Fixed Ops Departments
Financing should be treated like any other amenity you offer — such as shuttle service, onsite free wi-fi, rental car agreements and even the coffee customers have come to expect.
CRISP Series: Connect More Callers, Sell More Cars
Once a dealer recognizes the Connection plague affecting his/her rooftop and takes action upon it, customer retention heightens, CSI scores jump and sales ramp up.
Toyota CH-R Launch Campaign Powered by Outsell AI-Driven Marketing Automation Platform Honored with Industry Awards
The overall campaign goals were to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive.
The Importance of Training Your Dealership Staff
Dealers receive little to no training even as compliance becomes more prominent for dealerships. Instead, the focus is on improving profit margins.
