What A Dealer Should Expect from an Automotive Advertising Agency
Do you currently retain the services of an automotive advertising agency? If so, are they fulfilling all your expectations? Maybe you don’t know how to answer because you’re unsure of what expectations should be placed upon them.
What Is a Service Advisor Really Worth?
As a dealer or general manager you should visit with your advisors daily, let them know you care, acknowledge a good job, correct substandard performance immediately and edify these advisors to their customers, their managers and their fellow employees.
Major Profit & Retention Leaks in Service Tied to BDCs
If you’re struggling with service revenue, CSI or profitability, the data I’m about to share with you will help you understand what could be causing your pain and hurting not only your fixed operations business but also your entire dealership.
New Smyrna CJD Aims to Double Service Revenue: The Three-Part Growth Equation to Their Success
In November 2017, New Smyrna CJD moved into a brand new facility in New Smyrna Beach, FL. Built with the service customer experience in mind, the design is in stark contrast to the store’s old facility — and most other dealerships — which were built to optimize sales.
The Theory of 5: Mentoring: Leave Your Ego at the Door
Seeking guidance can be a humbling experience. When we ask for support in this way, we are admitting our knowledge and skills are inferior to theirs. They have the skills, habits and attitudes we would like to learn. We’re acknowledging that, at least in one particular area, they are our superior.
What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
3 Rules for Profitable Service Marketing
Want an ROI that will produce for you the record profits that you deserve? Follow these three rules.
How to Use Front-End Ideas to Get Back-End Results
Inspect what you expect by using Daily Performance Evaluations of your service advisors’ sales productivity. Set realistic goals for them, coach them daily and get them professionally trained on how to be a salesperson (advisor).
Who is Branding Your Message?
Often, a business that is part of a franchise will have trouble carving out its own niche. Usually it is the company selling the franchise that is responsible for developing the branding message for all the franchisees. The automobile industry might be the exception to the rule.
Putting Fixed Ops Under the Sales Microscope
Everybody agrees it is vitally important to monitor and measure sales performance on a daily, weekly and monthly basis — but your thinking needs to go further than that.
