PureCars, Facebook: Social Marketing Tools’ Impact on Dealer Advertising
The study shows how today’s digital advertising resources measure and attribute offline sales back to Facebook/Instagram.
Gubagoo Releases Digital Retailing Platform
Gubagoo’s Virtual Retailing and messaging tools empower dealers to monitor, engage and connect with consumers in real-time, through chat, text, Messenger or video conferencing.
Video Wins the War for Digital Dominance
The ability to leverage video data to create a personalized viewing experience greatly increases engagement and conversion rates for all of your video content.
Sponsored Podcast: Digital Retailing
Chris Murphy and Ken Tomaro of OptionSoft discuss how dealers can improve their customers’ digital retailing experience.
Going Digital in Dealership Finance Department
Car dealerships can significantly improve customer satisfaction rates by improving the finance department process.
6 Key Considerations for Marketing to Multicultural Consumers
Nielsen’s Annual Auto Marketing Report explores how multicultural customers respond to different automotive marketing and advertising tactics. Here’s what dealer marketing teams should keep in mind.
How Does the Pandemic Change Dealer Marketing?
The move to a stronger online strategy in 2020 provides marketers with the opportunity to further elevate their marketing efforts.
Why ‘Digital Retailing’ Doesn’t Exist and What to Do About It
Solutions that don’t fully integrate the physical showroom, call center, online experience and everything in between actually create a disjointed customer experience.
Taking a Holistic Approach to Your Digital Reputation, Social Media Management
The idea of your website, your social media presence and your public-facing reputation on Google or Bing all being separate entities that need separate attention is outdated.
How Dealers Can Successfully Tap into Election Cycle Digital Advertising
While the cost of digital advertising is expected to rise in the coming months, dealers can leverage these tips to maximize their advertising investment.
