Focus on How Your Customer Can Get More, Not How They Can Pay Less
There are quite a few companies that can provide some or most of the elements needed to produce results — make sure to utilize the company that can do it all. Super-boost your retention and, more important, capitalize from it.
Getting Off The Ground. Fenton Nissan of Rockwall Sales up 189% YTD!
There’s a freedom that comes from opening a new dealership from scratch. It’s a clean slate, free of any baggage that comes from taking over an existing store. There are no dings on your reputation from past mistakes. Your facility will be new and state-of-the-art. It can be designed to take advantage of new technology.
Personal Traditional Automotive Marketing
With DMS data, service, branding, community events and more, the personal exposure of ringless voicemail has numerous applications. It provides a way to reach out to consumers on a one-to-one basis that’s not intrusive, not expensive and maximizes your labor. It’s a solution that every automotive dealer should take a look at implementing into their marketing strategy.
PCG Research Report Finds That Video Marketing Presents Massive Opportunity for Auto Dealerships
22-Page Report Summarizes Market Potential and Provides In-Depth Evaluation of Flick Fusion’s Smart Flicks Video Marketing Platform
Colors On Parade to be Featured at 2017 Women In Automotive Conference in Orlando
On July 9-11, 2017 six members representing Colors On Parade will be attending the Women In Automotive (WIA) Summer Conference at the Omni Orlando Resort in Champions Gate, FL.
How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
The Power of Brand: How to Stand Out in the Sea of Dealers
Look to the world’s top companies when adopting your brand philosophy. Focus on what you do best, create a simple-to-understand brand persona, make it seamless from Web to showroom floor and market the hell out of it.
Transparent Digital Retail is a Win for Dealerships and Customers
Consumer apprehension toward car dealerships likely goes back to the first sale from a dealer. It’s no surprise that people joke that they would rather go to the dentist than the dealership. Salespeople in any industry are met with a touch of skepticism by consumers. For auto salespeople, however, this skepticism has evolved into an
What Does Your Service Department Say About Your Dealership?
Is your service department as clean and well organized as your showroom? Would you like a live feed of your service department as the header on your homepage?
Staying Engaged and Planning for the Future
PEOPLE CAN BE RESISTANT TO CHANGE, SO YOU BREAK THAT RESISTANCE DOWN BY EMBRACING IT, UNDERSTANDING IT AND PUTTING FOCUS ON IT… When David Elattrache stepped in as the general manager of Huggins Honda in 2009, he knew that some changes would be inevitable to keep the dealership competitive for its future. After all, technology
