Top Five Things to Look for When Evaluating Your Next Inventory Tracking Solution
“With the advances in online research and tools, customers come onto the sales lot today knowing exactly which vehicle they want. So it’s a surprise to them, and many managers, when the salesperson helping them can’t find the vehicle on one lot, or even worse, across multiple lots.”
Three Ways to Win Over Millennials in the Service Department
You can’t satisfy today’s customers with yesterday’s service department. Are you equipped to give them what they want? Today’s technology-minded customers expect a more-connected experience in the service lanes. Approximately 90 million Millennials are entering adulthood — and their peak autopurchasing years. Millennials are just the first of many generations who will grow up with
Fast Forward: Predictive Analytics
In theory, direct marketing has always been future based. After all, it typically happens before any dealing in the showroom takes place. But today, intelligent direct marketing based on predictive analytics amounts to so much more than the “good old days” of sending out a bunch of mail and waiting for the up bus to