Dealers Urged to Review Vendor Data Security Measures
While CCPA is California-specific legislation, its requirements affect dealers and dealer groups having stores in the state, and many vendors serving auto retailers are domiciled there. CCPA’s comprehensiveness is designed to ensure healthy consumer privacy and data security guidelines for dealers and vendors, wherever located.
Dealer Data Vaults: The Holy Grail of Data
If you’re like most dealerships today, one thing you are not short of is data. Regardless of which DMS you use, the system constantly collects data. Your CRM system does the same, as does your website and whatever third-party sites you’re marketing on.
automotiveMastermind Successfully Achieves Excellence in Data Security and Confidentiality
This independent examination proves Mastermind’s commitment to five major trust principles including security, availability, processing integrity, confidentiality and privacy.
5 Tips for Creating a Star Management Team
As a leader, it’s your job to coach and train your managers to be successful while keeping them true to the company’s stated vision and core values. Here are some of the methods to help keep your management team working in unison.
Automotive Dealers Shift to Cloud-based CRM Solutions to Meet Customer Expectations
They are increasingly installing customer relationship management (CRM) software in their backend systems to proactively identify opportunities and build customer loyalty.
5 Website Features That May Be Working Against You
Whether you are a freelancer or you own a multi-million-dollar company, all you have to remember is this: make your website for them, not for you.
5 Steps to Increase Video Marketing ROI
If your dealership has a video marketing strategy, you already know that videos are an effective way to differentiate your dealership from the competition, as well as to increase website visitors, leads and sales.
Human Resources: Monitoring Employees While Staying Within Legal Boundries
The digital age has made it possible to monitor nearly every aspect of an employee’s life, from reading email messages to tracking an employee’s physical location.
Will Facebook’s Data Breach Affect Dealerships’ Digital Marketing Strategies?
If the news reports surrounding the Facebook data breach have not yet entered your living room, then it’s time to discuss a very real problem.
Boost Trust by Building Your Online Reputation
Today’s savvy consumers are following in the footsteps of those early Saturn fans. They are empowered with information long before they even set foot inside your dealership.
