SPINNING YOUR DATA: Dealer Guidance on Moving Your Data and Potential Consequences
In today’s data-rich environment, dealers are more dependent than ever on the timely, cost-effective and secure movement of their data to key partners and vendors. Dealers have multiple options when choosing how they will work with their vendors on the movement and protection of their data. These options have consequences that are often confusing
DATA MINING: A Goldmine for Your Dealership
What would you do if you knew you could trade keys with approximately 20 percent of the customers in your DMS right now? You’d contact them and make some sales. To put it simply, if you’re not tapping into the valuable data you already have access to, you’re actively turning down sales. It seems like
The Positive Side of the Car Business
Too often in car dealerships, we look at the negative side of the business. I am here to let you know that there is another, positive side of the business, and it’s often overlooked.
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 2
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
FILL OPEN DEALERSHIP POSITIONS BY PROMOTING INTERNAL EMPLOYEES
Each year, the turnover rate for dealerships continues to increase. In 2013, the average dealership saw a 66 percent turnover rate among sales consultants, well above the national average for the private sector of 42 percent. As of 2015, that number has risen to 71 percent. Regardless of the cause, high turnover rates are both
“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
Nearly 20 Years of Customer Retention Success
As dealerships across the country try to design and implement customer retention programs, many are finding that it’s not easy as it sounds. Ideas such as providing cookies or offering movie nights are being experimented with, but few dealerships are truly successful in retaining the majority of their customers.
Look Around and Be Thankful
Many things have changed in the auto sales landscape over the years, but one thing hasn’t: This business is made up of people. That’s something we must never lose sight of, and that we must never take for granted.
Success Story: Happiness Breeds Success
A Positive Team and Smart Marketing Will Keep Your Customers Happy (and Coming Back) Click cover to read from our digital magazine​The old real estate saying that the value of a property depends on three factors - location, location and location – can also hold true for car dealerships.At first glance, the location of Rallye Motors and Rallye Acura seems perfect. Both dealerships sit along the New York’ […]
Leading The Way In A Changing Marketplace
The automotive industry is standing toe-to-toe with several marketplace disruptors — all of which affect your dealership. Among consumers, there is an increased demand for ride sharing and in-vehicle technology, and overall vehicle needs are changing. Autonomous cars are coming closer to being a reality for everyday drivers, and consumers in general are increasingly seeking