AutoSuccess is Growing, But Still Keeping Our Eye on the Mission
After 16 years of publication, AutoSuccess is starting an exciting new chapter. Our magazine recently joined the Babcox Media family, and will have resources available to us as never before. Babcox is a privately held, family-owned company headquartered in Akron, Ohio. The company started in 1920 with a publication titled India Rubber Review — still in
Recalls: Turning Problems Into Profits
THE RECALL POOL OEMs have been flooding dealers with recall opportunities and the response is typically one of two different views on this tidal wave: Some see it as a problem while others see the opportunity. For the strategic-minded dealership, it’s a perfectly profitable storm.Viewing the trailing trend and now with three record setting years
What Dealerships Can Do to Overcome the Technician Supply Gap
It needs to be apparent for any new technician that there’s a clear career path and their employer is willing to invest time and money in their development.
How Successful People Prepare Before Opportunity Knocks
As I was catching up with a group of colleagues, one of them used the adage, “I would rather be lucky than good.” I paused for a moment, and then without thinking, I blurted out, “Whoever said that must not have been very good to begin with.” They all looked at me with a familiar
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Spring Clean Your Dealership’s Practices and Processes
It’s spring, which means everything is in transition. The weather is finally warming up, leaving behind the cold gloomy days of winter. Spring cleaning is a common practice for most households, but have you considered what spring cleaning means for your dealership?
Success Story: Sales up 40%. Gaining Traction as a Powerhouse in the Twin Cities
Richfield Bloomington Honda of the Tom Wood Auto Group To get a feel for the competitive landscape Richfield Bloomington Honda contends with, picture a wagon wheel.[…]
Why Every Auto Dealership Needs to Monitor its Online Reputation
There’s no question that social media has changed the auto buying process dramatically. Ten years ago, one might ask a neighbor or a friend where they bought their car. Now they can ask hundreds or even thousands of people for recommendations via Facebook, Twitter, Yelp or dozens of others of sites. And the advice
Freebie Love
I read an article recently in USA TODAY with the headline, “Expect Some Freebie Love when Buying a New Car.” The article mentioned the things dealers give away to reward customers, such as a free tank of gas, a second set of keys, floor mats and so on. The article also pointed out special perks,
The Vehicle Return Tsunami — A Perfect Storm or Shower of Opportunity?
As we move toward the end of the first quarter of 2017, we continue to see a SAAR pressing more than 17 million units. The OEMs are geared to produce the volumes, the incentives continue to maintain sales momentum and leasing makes up about 30 percent of all retail transactions across the U.S. While the