Is Car Ownership Becoming Obsolete? How the Membership Economy Is Disrupting Big Auto (and Pretty Much Every Other Industry Too!)
Industries everywhere are being shaken up by the rise of the Membership Economy. The next industry to be affected? Big Auto. Business consultant and strategy expert Robbie Kellman Baxter weighs in on how the automotive industry will be impacted as more and more buyers choose an access model over ownership.
Dealership Marketing to the Millennial Generation
Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.
Traditional Versus Digital: The Debate Stops Here
“But we now live in a world where a majority of consumers spend a majority of their time online and that’s where smart marketers, and their budgets, should be as well.”
Podcast: Getting the Best Out of Your Team
Shane Born, COO for ProMax, speaks with us about bringing the best out of the Millennials and other generations that make up your staff.
The New Standard for Paying Dealership Employees
To better cater to this growing Millennial workforce, dealers are slowly abandoning the all-or-nothing approach of high-risk/high-reward commission plans. The times are changing, and the rise of cross training and new positions like product specialists is leading to a noticeable shift in pay scales.
Colors On Parade to be Featured at 2017 Women In Automotive Conference in Orlando
On July 9-11, 2017 six members representing Colors On Parade will be attending the Women In Automotive (WIA) Summer Conference at the Omni Orlando Resort in Champions Gate, FL.
Evolving Automotive Technology: What’s Next, Part 3
For the final section of our look at the evolving automotive landscape, we’ve asked our Dealer Panel what’s surprised them, and what they see coming down the road.
Stop the Turnover: A Frank Look at Why Your Service Advisors are Leaving
If we focus on the needs of our people, they’ll be more satisfied with their current career instead of looking to the next one. That will reduce our employee turnover and create more consistency with our customers, which is a key component to keeping your guests coming back.
Evolving Automotive Technology: Keeping Your Staff Up to Date, Part 2
Staying ahead of consumer demand — and consumer knowledge — has become an increasing challenge.
What Dealerships Can Do to Overcome the Technician Supply Gap
It needs to be apparent for any new technician that there’s a clear career path and their employer is willing to invest time and money in their development.
