Are You Managing Your A-Level Salespeople Straight to Your Competition?
Managers need to be held accountable for the development of their sales team. A revolving door for salespeople is not a recipe for success. The days of tossing 12 green peas at the wall and hoping a few stick are gone.
How the Experience Economy Will Drastically Change the Automotive Industry in 2018
As Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” To succeed in the experience economy, dealers need to create authentic, brand-relevant experiences that customers connect with and that makes them feel valued.
Artificial Intelligence: A Big Win-Win for the Car-Buying Experience
AI, when combined with natural language processing and machine learning, can help buyers research and compare vehicles and make it faster and easier to find the one best suited to their needs.
Giving F&I the Status It Deserves
Sales and service are the most visible parts of any dealership, but dealers and GMs who ignore F&I, or don’t give it the focus that it deserves, are not only leaving money on the table, but they are underserving their customers.
How Responsible Are You for KPI Scores?
Do you want 12 to 15 quality tickets with high KPI because they were able to give your clients the time and attention they deserve, or do you want a higher ticket count with mistakes and missed opportunities because they went into survival mode?
How to See a Strong Return on Your Dealerships’ Marketing Investments
Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership?
The Seven Rules of Fearless Growth: What Fearless Companies Are Doing to Grow Faster and Smarter
In today’s era of disruption, your company needs to stay agile enough to survive and thrive, yet it’s all too easy to respond to today’s business climate with fear and indecision. Business consultant Amanda Setili insists it takes only a few simple steps to guarantee success. Here she offers seven rules to help you navigate the new economy and achieve fearless growth.
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
Now is the Time to Shift from Sales-Focused to Product Specialist Roles
Today’s car buyers are walking into dealerships armed with more information than ever before. The average car shopper spends more than 11 hours researching cars online. Dealership employees are no longer the gatekeepers of all the information consumers need to make a hiring decision.
The “Player’s Coach” – Engaging Your Human Capital
While sales and dealership profitability grew significantly since the recession until 2016, the retention of dealership employees has continued to be the white elephant at the party. We have debated and deployed revised hiring strategies, installed pay plans without commissions, and expanded benefits and perks.
