Outsell Announces Nicolle Lamb as Vice President of Marketing and Business Development

Outsell Announces Nicolle Lamb as Vice President of Marketing and Business Development

Outsell announced its appointment of Nicolle Lamb to Vice President of Marketing and Business Development.

A seasoned marketing and automotive leader, Lamb will drive Outsell’s growth efforts to help dealerships transform their customer engagement

Nicolle Lamb, Vice President of Marketing and Business Development.

 Outsell, a data and technology leader serving the automotive industry, announced today its latest strategic hire with the appointment of seasoned digital marketing and automotive expert Nicolle Lamb to Vice President of Marketing and Business Development.

“My passion for automotive runs deep, and I am immensely proud to join a company like Outsell that is equally passionate about this industry,” Lamb said. “Outsell’s best-in-class platform was built by a seasoned team of automotive experts who care deeply about dealers, and as the industry evolves, the company is pioneering the future of automotive customer engagement. I look forward to leading our marketing and business development efforts as we help more dealerships grow their revenue through transforming the way they engage their customers.”

Lamb’s appointment is part of Outsell’s growth strategy to help dealerships harness the potential of their first-party customer data, bringing sophisticated customer engagement capabilities to the industry.

“The world’s leading brands have shifted over $100 billion in revenue to utilizing CDEPs to harness the power of their first-party data to deliver the right messages to the right people at the right times,” said John Clavadetscher, Outsell’s President and Chief Commercial Officer. “Customers have grown to expect a more personalized approach and Outsell is here to help the automotive industry take advantage of this opportunity.”

Sitting on Outsell’s senior leadership team, Lamb adds to the company’s customer engagement expertise a depth of automotive experience and a track record of marketing accomplishments. Lamb’s past roles include leadership positions at Epsilon/Aspen Marketing and Cars.com/Dealer Inspire. Prior to joining Outsell, she founded her own marketing consulting company, Lane Marketing, and a women’s mentorship and leadership company called WINGS Coaching. 

“Driving transformation is what Outsell is all about and there is a common thread with Nicolle and her career experience. I am greatly looking forward to the achievements our team at Outsell has in store,” said Mike Wethington, CEO of Outsell. “Sales and marketing are evolving rapidly, and the companies that are leading their industries are the ones that are investing in understanding and engaging with their customers. For dealerships, harnessing first-party customer data with Outsell is a powerful competitive advantage, and I’m very proud to have Nicolle join our team as we help transform the automotive industry for the future.”

You May Also Like

Auto Dealer Study Reveals Ways to Increase Appointment Success

The study showed when the trade was discussed, the likelihood of setting an appointment jumped from just over 24% to 42%.

Alan Ram’s Proactive Training Solutions announced in a press release the results of a partnership with Calldrip to conduct an independent study of 15 random auto dealerships in their database, scoring 1,215 sales calls. The study found a vital missing link as the customer’s vehicle trade was discussed only 14% of the time. However, the simple step of inquiring about an appraisal of a shopper’s current vehicle increased appointments set by 72%.

DOWC Is One of New Jersey’s Best Places to Work

DOWC received high marks for its workplace environment, company ethics and policies, and for providing an opportunity for growth.

DealerBuilt Pulls into Service Lane with Acquisition of iService Auto

iService’s solution is a key piece in an M&A strategy that unlocks the ability for DealerBuilt customers to run all their departments on one integrated platform.

Mopar, Petra Partner to Launch New Maintenance Products

Petra will provide a suite of Mopar products, including chemicals to help maintain the fuel system, diesel fuel system and A/C systems of the vehicles serviced.

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.

Other Posts

CarNow Appoints Kayne Grau as New CEO

CarNow recently announced the appointment of Kayne Grau as chief executive officer and as a member of the Board of Directors, effective immediately. Grau will work closely with the CarNow leadership team to accelerate product innovation, strengthen the company’s network of industry partners and grow its customer base. Related Articles – Dealer Funnel Welcomes Dan

Dealer Funnel Welcomes Dan Moore to Board of Directors

Moore’s appointment comes at a time when Dealer Funnel continues to innovate in the automotive sales industry, integrating AI features and offering an extensive array of tools that allow dealerships to communicate more efficiently and effectively with their leads.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

MotorDNA Unveils Insurance Marketplace

Integrating seamlessly into the auto dealerships’ F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers.