The National Automobile Dealers Association (NADA) named Morrie’s Automotive Group as the winner of the 4th annual Women Driving Auto Retail Video Contest. The Minnetonka, MN, dealership was announced as the contest winner during NADA’s first-ever Women Driving Auto Retail Virtual Happy Hour held in conjunction with NADA Show 2021 on Feb. 10.
“I’m proud to see all of the amazing submissions received during the four years of the Women Driving Auto Retail Video Contest,” said Cascade Auto Group Managing Partner and NADA Board Member Michelle Primm, who announced the winner. “This is where we get to witness how women have been making strides in auto and truck dealerships across the country. The stories we receive are nothing short of inspiring.”
Launched in August 2019, the video contest is part of NADA’s Women Driving Auto Retail initiative, which highlights the current voices of women working in dealerships and encourages other women to pursue automotive careers. The video contest celebrates women who work in all areas of car or truck dealerships, and aims to encourage more women to pursue a career in auto retail.
“The auto industry is so rewarding. So, what I would say to anybody considering it: Try it. You probably will fall in love with it,” said Jaime Drabzcak, general manager of Morrie’s Automotive Group, in the dealership’s video submission.
Given the global pandemic impacting the country and the auto retail industry, this year’s contest asked women working in dealerships to share their experience and how they’ve adapted during COVID. In a video of three minutes or less, entrants were also asked to share why the auto retail industry is still a great career path.
“I think 2020 challenged us in ways that really, at first, we thought we wouldn’t overcome, but no matter how hard it got, people kept showing up,” said Lisa Thorton, director of human resources at Morrie’s Automotive Group. “I think that speaks to the resiliency of this business. It speaks to the resiliency of our people.”
The winner will receive a $1,000 gift card plus complimentary registration to NADA Show 2022 in Las Vegas, while the other nine semifinalists announced in late January will received a $500 gift card.
View the submissions from the 10 finalists here and find more information on NADA’s Women Driving Auto Retail initiative here.
