You know that digital marketing for dealers is no longer optional. But how can you make sure that what you’re doing with digital marketing is both timely and effective? The NADA Digital Super Track — new for 2020 — helps attendees to get hyper-focused on the digital aspects of our dealership business that continue to grow each year.
Learn more about the sessions in NADA’s Digital Super track:
Create an Effective Facebook Strategy That Doesn’t Feel Evil
Friday, Feb. 14 • 4 p.m.-5 p.m. | Sunday, Feb. 16 • 10:30 a.m.-11:30 a.m.
Facebook is a critical part of any online marketing strategy and a great way to get your stock in front of consumers. But how do you best navigate Facebook ad targeting and frequency, offline event reporting, Facebook marketplace and organic social media use in a way that respects your regular customers and doesn’t freak out shoppers? We’ll go over the key steps to a Facebook strategy that is both ethical and effective.
Matt Stoffel, Outreach Manager, 9 Clouds
Demystifying the Future of Car Shopping and Buying
Friday, Feb. 14 • 1 p.m.-2 p.m. | Sunday, Feb. 16 • 10:30 a.m.-11:30 a.m.
Join us for a peek into the future of car buying and experience the new technology and tools car shoppers expect today. Exploring everything from data-driven and personalized experiences to virtual reality and voice search, we will provide a simplified and strategic approach for dealers to put to use right away and thrive in the new digital buying world.
Jessica Stafford, Senior Vice President and General Manager, Cox Automotive
Digital Marketing: Making the Right Decisions
Friday, Feb. 14 • 4 p.m.-5 p.m.
From this session, participants will leave with the knowledge and tools to make better decisions about their digital marketing strategies. They’ll learn how to improve communication with their digital marketing vendors and how to hold vendors accountable. They’ll also learn how to use data to personalize the online shopping experience and turn anonymous online shoppers into vehicle buyers.
Michael Hayes, NADA Academy Instructor
Drive Reach, Engagement and Profits with Digital Retailing
Friday, Feb. 14 • 1 p.m.-2 p.m. | Saturday, Feb. 15 • 10:30 a.m.-11:30 a.m.
In this workshop, we will explore how you should evaluate and measure digital retailing solutions to ensure you meet your goals of delivering a satisfying customer experience, increasing online leads, boosting sales conversion rates and generating more profit.
Mike Barrington, Senior VP Group Sales, Digital Retailing and F&I Solutions, Cox Automotive Retail Solutions Group
Leveraging Data and Digital Giants to Impact Your Dealership
Friday, Feb. 14 • 2:30 p.m.-3:30 p.m. | Saturday, Feb. 15 • 10:30 a.m.-11:30 a.m.
Google and Facebook control 57% of the digital ad spending in the U.S., says eCommerce. Our panel will include senior execs from Google and Facebook, and we will cover topics like metrics, video opportunities and identifying the right audience. You’ll also learn about new opportunities with Google and Facebook.
Phillip Sura, Consultant, Digital Strategies, Sura Consulting; Julio Gonzalez, Automotive Industry Manager, Google; Chris Marshall Sr., Director, Strategic Planning and Development, Oracle Data Cloud; Amanda Flippin, Client Partner, Facebook
Learn more about the full NADA Show education schedule for 2020.
