Lauren Donalson Promoted to PureCars President

Lauren Donalson Promoted to PureCars President

In her new role, Donalson will work closely with members of the executive leadership team to drive operational performance, direct strategic planning and oversee execution of PureCars' strategic vision.

PureCars announced in a press release that Lauren Donalson has been promoted to president. Donalson joined PureCars in 2015 and most recently served as the company’s chief operating officer.

“Lauren is one of the most talented people in the automotive business and PureCars has benefitted from her rise to the top of the digital advertising world,” said Aaron Sheeks, CEO at PureCars. “We’re lucky to have her, and I’m excited to stand by her side as we reshape the future of automotive marketing.”

In her new role, she will work closely with members of the executive leadership team to drive operational performance, direct strategic planning and oversee execution of PureCars’ strategic vision — fueling the company’s aggressive growth plans, the release stated.

Since joining PureCars, Donalson has held sequential leadership positions as regional manager, national director and senior vice president. Prior to PureCars, she spent five years with GS Marketing managing sales, parts and service marketing programs. She entered the automotive industry through her family’s dealership group and held various fixed and variable operations roles. She holds a bachelor’s degree in business administration and marketing from Texas A&M University.

“I am equal parts ecstatic and humbled by the opportunity to contribute to our partners’ and PureCars’ success in a greater capacity,” said Donalson. “The one-two punch of our award-winning customer data platform and long-standing digital advertising solutions, place PureCars in a unique position to help automotive dealers stay ahead of the curve and their competitors.”

In 2021, Donalson was recognized in AutoSuccess magazine’s first ever class of “Women at the Wheel” — a tribute to the women who are making a difference in the automotive industry. Donalson is a frequent speaker at major national automotive conferences and regularly published and quoted in industry and advertising media, offering her unique insight and commentary on key issues that pertain to dealership growth.

Visit to learn more.

You May Also Like

Rita Case Reaches Donations Milestone

The support highlights Rick Case Automotive Group’s ongoing commitment to the community and the American Heart Association.

As part of the ongoing commitment to and involvement in the community, Rita Case, along with the Rick Case Automotive Group, celebrated $1 million in donations to the American Heart Association (AHA), joining the select group of philanthropists in the organization’s Heart and Torch Circle within the Cor Vitae Society. The announcement was made during the recent Broward Heart Walk. Rita and her husband Rick laid the foundation for the Heart Walk and have continually dedicated time, leadership, support and creativity to help the AHA achieve their goals and take the organization to new heights. 

Jeff Wyler Automotive Family Completes First 100% Online New Car Sale

This is the first U.S. dealership to offer a fully digital buying experience for new and used cars.

Ed Morse Automotive Group Acquires Illinois Dealership

Joining their roster as the seventh dealership in Illinois, this move signifies growth to over 2,500 employees and 49 locations.

Car Pros Honda El Monte Honored with Second Honda Masters Circle Award

Dealership recognized as one of the nation’s top 50 Honda dealerships.

CNA National Tops $28 Million in Dealer Distributions for 2023

Pay out reaches more than $712M in revenue from inception-to-date.

Other Posts

CDK Starts New Automotive Commerce Collab

Unifying technologies and APIs, this initiative bridges the gap between OEMs and dealers.

AutoWeb Inc. Relaunches

Connecting dealerships with eager buyers, this platform offers unparalleled exposure to millions of monthly visitors.

ACERTUS Acquires Guardian Auto Transport

Strategic acquisition poised to accelerate company growth and strengthen market position.

Vehlo Names New Executive Leadership Team to Drive New Season of Growth

Josh Weis succeeds Michelle Fischer as CEO upon her move to chair the company’s board of directors.