PureCars Archives - AutoSuccessOnline
Lauren Donalson Promoted to PureCars President

In her new role, Donalson will work closely with members of the executive leadership team to drive operational performance, direct strategic planning and oversee execution of PureCars’ strategic vision.

PureCars Dealer Survey Reveals Opportunities for Dealers to Better Maintain, Capitalize on First-Party Data

PureCars announced today new data and insights regarding dealers’ knowledge of third-party cookie deprecation, customer database health, and using first-party data for targeted marketing, as well as familiarity with Customer Data Platform (CDP) technology.

PureCars Promotes Lauren Donalson to Chief Operating Officer

Donalson will oversee PureCars’ client and partner teams, including digital strategy, OEM programs, digital media, media operations, creative services and product support.

PureCars Launches Exclusive Spotify Advertising Program for Dealers

PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced the official launch of streaming audio advertising services through Spotify.

Take Advantage of Super Bowl Viewership to Try New Advertising Strategies for EVs

Interactive CTV ads allow a user to click their remote to set a sales appointment or get a trade-in quote.

Purecars Acquires Customer Data Management Platform, the Autominer

PureCars announced its acquisition of data management platform, The AutoMiner.

Don’t Let Stubborn Economic Beliefs Drive Your Advertising Strategy This Time

The advertising industry is smarter and more competitive these days. Dealers need a trusted advisor to navigate and succeed in this complex environment.

It’s Time for Your Dealership to Advertise on Streaming Audio

Streaming audio is growing in popularity. Refocusing your digital advertising strategy to include streaming audio can be a great new way to reach potential car shoppers, even those in the consideration stage.

PureCars Acquires AutoSigma

The addition of digital asset management to PureCars’ platform enhances capability and efficiency in deploying offers and creative across a wide range of advertising channels.

How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share

Dealers must rev up their local EV-centric advertising strategies in order to educate consumers that they can shop and service new EVs right at their local dealership.

Purecars Promotes Lauren Donaldson to Vice President, Client Experience and Strategic Partnerships

Donalson’s Close Proximity to The Retail Community Has Helped Her Offer Unparalleled Advice to Dealers.

Today’s Bizzaro Automotive World: Dealers Advertising to Acquire Cars

With these tips and techniques, dealers can gain more control over acquiring the right used inventory at the right price.