PureCars Dealer Survey Reveals Opportunities for Dealers to Better Maintain, Capitalize on First-Party Data
PureCars announced today new data and insights regarding dealers’ knowledge of third-party cookie deprecation, customer database health, and using first-party data for targeted marketing, as well as familiarity with Customer Data Platform (CDP) technology.
PureCars Promotes Lauren Donalson to Chief Operating Officer
Donalson will oversee PureCars’ client and partner teams, including digital strategy, OEM programs, digital media, media operations, creative services and product support.
PureCars Launches Exclusive Spotify Advertising Program for Dealers
PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced the official launch of streaming audio advertising services through Spotify.
Take Advantage of Super Bowl Viewership to Try New Advertising Strategies for EVs
Interactive CTV ads allow a user to click their remote to set a sales appointment or get a trade-in quote.
Purecars Acquires Customer Data Management Platform, the Autominer
PureCars announced its acquisition of data management platform, The AutoMiner.
Don’t Let Stubborn Economic Beliefs Drive Your Advertising Strategy This Time
The advertising industry is smarter and more competitive these days. Dealers need a trusted advisor to navigate and succeed in this complex environment.
It’s Time for Your Dealership to Advertise on Streaming Audio
Streaming audio is growing in popularity. Refocusing your digital advertising strategy to include streaming audio can be a great new way to reach potential car shoppers, even those in the consideration stage.
PureCars Acquires AutoSigma
The addition of digital asset management to PureCars’ platform enhances capability and efficiency in deploying offers and creative across a wide range of advertising channels.
How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share
Dealers must rev up their local EV-centric advertising strategies in order to educate consumers that they can shop and service new EVs right at their local dealership.
Purecars Promotes Lauren Donaldson to Vice President, Client Experience and Strategic Partnerships
Donalson’s Close Proximity to The Retail Community Has Helped Her Offer Unparalleled Advice to Dealers.
Today’s Bizzaro Automotive World: Dealers Advertising to Acquire Cars
With these tips and techniques, dealers can gain more control over acquiring the right used inventory at the right price.
PureCars Acquires Trupayments
The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently, while providing a more seamless, personalized shopping experience to their customers.