During the National Automobile Dealers Association (NADA) conference this month in Las Vegas, Jared Ricart, president of Ricart Automotive, will speak as part of a panel about the importance of transparency in the car buying process.
Jared is a third generation dealer and continues to grow the Ricart Automotive Group, founded in 1953 by his grandfather Paul. His father Rhett and his uncle Fred, led Ricart Automotive to become a national retail sales leader.
This stellar dealer panel also will include David Simches, Group Used Car Director for Crown Automotive Group; and Dan Kommeth, Group Sales Director for Kenwood Dealer Group.
Dennis McGinn, founder and chief executive officer for reconditioning and PDI software company Rapid Recon, will moderate this panel at 9 a.m., March 12 at NADA in Las Vegas.
The chip shortage has created a market with a limited supply of new vehicles and the emergence of auto buying services that use advertising to portray car dealers and the car buying process in a negative light. The panel will discuss how these and other new market challenges require greater transparency in the retail sales process when communicating and interacting with the customer. The panel will share insight into how they use data from a car’s reconditioning process to build value into the deal.
Moderator McGinn has authored three books about building dealership efficiency and transparency. The panel will also discuss how the inventory shortage has affected their dealership operations and share how their dealer groups reformulated their business models for today’s changing and ever challenging environment.