FordDirect Partners with CarNow to Enhance Retail Experience

FordDirect Partners with CarNow to Enhance Retail Experience

Digital retailing and messaging tools are now available to all Ford dealers and Lincoln retailers nationwide.

CarNow has announced its selection as a new partner within the FordDirect program. This partnership empowers Ford dealers and Lincoln retailers to leverage CarNow’s powerful digital retailing and messaging solutions, enabling them to provide more personalized and connected end-to-end customer experiences.

“We are honored to have been chosen by FordDirect,” said Roxanne Dersa, OEM director at CarNow. “Our team is committed to supporting Ford dealers and Lincoln retailers across the country in establishing seamless connections with their customers. Through our solutions, dealerships can engage with customers at their convenience using any channel or device. This partnership is a strong step toward delivering seamless customer experiences throughout the automotive retail journey.”

CarNow’s advanced technology offers access to the company’s comprehensive Real-Time Retail platform and Real-Time Messaging solutions. These tools allow dealerships to deliver enhanced customer journeys and drive business growth.

“We are excited for CarNow to be named as a new partner within the FordDirect program,” said Eric Dunlap, internet director at Five Star Ford. “Their comprehensive offerings are a valuable resource for our dealership, and we look forward to leveraging the full power of their platform from within the FordDirect program. This will help us establish stronger connections with car shoppers and better meet their evolving needs.”

CarNow’s full Real-Time Retail platform, including all Real-Time Messaging solutions, are now available in-program to all Ford dealers and Lincoln retailers across the nation.

To learn more about CarNow’s technology, visit For more information about this partnership, visit:

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