DealerBuilt has announced a partnership and integration between its DMS and CarNow.

CarNow’s industry first, Real-Time Retail platform seamlessly unifies the shopper’s online activity with the in-store experience, allowing dealers to view and serve shoppers in real time as they engage with a dealer’s virtual or physical showroom. This improves the customer buying experience with no disruption to the dealer’s existing processes.

Through industry specific application programming interfaces (API) that increase workflow efficiency, the CarNow DealerBuilt integration enables the transfer of a complete deal structure to the DMS. It increases process efficiency and accuracy by minimizing keying errors and eliminating duplicate entries.

“At DealerBuilt, we believe in advocating for dealership innovation and always ensure our dealers have the very best integrated solutions. CarNow continues to innovate, taking digital retailing to the next level. This integration will speed up daily processes and eliminate loss of data, while also removing other inefficiencies. This willultimately increase CSI by shortening the delivery process meeting the customer where they feel most comfortable purchasing a vehicle.” said Mike Trasatti, CEO of DealerBuilt.

“CarNow’s platform is designed to provide real-time integrations with best-in-class partners that our dealers have built their operations and customer experiences on,” said Andy Park, CEO of CarNow. “We believe the CarNow and DealerBuilt integration offers seamless, real time workflows for our dealers and OEMs as they look to connect with their consumers and streamline the vehicle purchase process.”