Dealer Trade Network, the inventory optimization solution for new car dealerships, is driving into the future with a new brand and modern logo redesign ahead of celebrating its 20th birthday next March, the company announced in a press release.
Dealer Trade Network uses proprietary data and analytics to inform market strategy and unit placement in the end-to-end new car trade and fulfillment process. The company connects buying and selling franchise dealerships, facilitates payments, and manages the entire delivery process. As a result, dealerships turn their floorplan faster and increase monthly revenue.
“With our investments in data, technology and branding, the future has never been brighter for Dealer Trade Network,” said Christian Miller, CEO. “Our new brand highlights Dealer Trade Network’s commitment to being the best at predicting, prescribing and executing new car dealership trades.”
New Brand Attributes
Dealer Trade Network’s new brand represents growth in the company’s capabilities and the desire to form strategic partnerships and meet the needs of franchise dealerships in a way that saves time and money.
Refreshed brand campaign: “From Discovery to Delivery” reinforces Dealer Trade Network’s mission to help franchise dealers make their floor plan meet market demand, from the beginning to the end of the entire dealer-to-dealer trade process.
New tagline: “America’s Trading Floor for New Cars” bolsters Dealer Trade Networks position as the premier, end-to-end trade and fulfillment solution for new car dealers – helping them both source and sell new car inventory, the release stated.
For more information, visit dealertradenetwork.com.
