Dealer eProcess unveiled groundbreaking new website personalization features at NADA 2024 . These enhancements, integrated into the Dealer eProcess (DEP) Connected Retail Platform (CRP), offer customers a tailored and immersive online car shopping experience, the company said.

Leveraging both first- and third-party data about each unique website visitor, the CRP intelligently adapts and customizes the website in real time to suit the shopper’s preferences, enhancing the overall shopping experience.

DEP is introducing six new website personalization features exclusively available on its CRP, each one representing a cutting-edge advancement in automotive website enhancement. 

1. Behavior-based SRP Filters: Using the Dealer eProcess identity resolution technology, the CRP automatically reorders the vehicle filters on the search results page to prioritize the shopper’s preferences based on site activity and GA4 engagement signals. The CRP delivers real-time personalization and, if available, can also utilize a dealer group’s Customer Data Platform (CDP) for deeper insights.
2. Behavior-based Features Filter: The CRP automatically learns the shopper’s most desired features in a vehicle based on site activity and signals from GA4. On future visits to the site, shoppers will see their must-have features intelligently pre-selected and re-ordered to the top of the filter column.
3. Recent Searches: The CRP incorporates a list of recently viewed vehicles into the filter stack, allowing shoppers to quickly return to their preferred car, even across multiple website sessions. Best of all, shoppers do not have to log in for the site to remember previous searches. 
4. Saved Searches: Shoppers can preserve their entire search criteria, including the price range, list of desired features, seating preferences, etc., enabling them to seamlessly resume their car shopping sessions whenever they choose. This convenient tool ensures visitors can effortlessly pick up where they left off, making their car shopping experience more efficient and user-friendly.
5. Saved Vehicles: The CRP lets shoppers conveniently create a list of saved vehicles directly on the search results page. Unlike others in the industry, DEP’s implementation is built natively into the SRP page for easier and more intuitive access. Shoppers can add vehicles by submitting a lead or clicking the heart icon, all without providing any personal information.
6. Group Data Sharing: All of the new personalization features in the CRP – such as behavior-based changes to the SRP page and dynamic shopper activity utilization – will extend across all of a dealer group’s websites, allowing the tracking of customer journeys across multiple dealership sites and brands, and enhancing the personalization for each unique visitor upon every subsequent shopping session.

“We are thrilled to introduce these breakthrough personalization features at this year’s NADA”, said Joe Gillespie, founder and CEO of Dealer eProcess. “Through our team’s tireless work, we’ve created something not yet seen in the industry: a smarter, data-driven website platform that learns and adapts to every shopper. No log-ins for shoppers. No extra work for the dealers. This incredible technology empowers dealerships to connect with their customers on a deeper level, ultimately driving more conversions, leading to higher sales revenue and boosting customer satisfaction.”

Dealer eProcess invites NADA attendees to visit their booth (#4301W) for live demonstrations and in-depth discussions about these new features. The company’s CRP and marketing experts will be on hand to answer questions and provide insights into how personalized digital experiences can benefit dealerships of all sizes. Pre-scheduling a demo at their booth is recommended: https://bit.ly/3SnsUM5  

To learn more about Dealer eProcess and its innovative solutions, please visit their website at www.dealereprocess.com.