Dealer Alchemist announced today the immediate availability of the next generation of its CORe (Continuously Optimized Response) Smart Technology platform. The company offers a turnkey solution that includes all the tools required to succeed and is breaking industry best practice standards in each segment of website optimization, including SEO, SEM, social, retargeting and OTT.
Leveraging the Dealer Alchemist unique technology stack, paired with a team of digital experts and data analysts, dealers using the CORe platform are touting their results and celebrating the transparency in which the platform operates.
Optimized daily, the Dealer Alchemist CORe platform is comprehensive and includes a multitude of custom data points for each individual dealership. Utilizing the platform, each client’s advertising is always current and live on every internet advertising program, making it an essential solution for today’s product to consumer buying preferences.
“Our unique and disruptive approach combined with CORe, plus our unified message methodology across all platforms and team of digital experts overseeing each account and their campaigns, makes for the highest converting strategy in the industry,” said Lisa Gener, Chief Revenue Officer.
Dealer Alchemist believes this latest iteration of its technology will give dealers the dominant digital presence they need to reap higher conversions. Specifically, the platform’s use of inventory specific ads, as well as its attraction to low funnel buyers with compatible vehicle selections, is changing the ad spend game for dealers of all volumes. The result is a unified marketing message throughout the entire digital sales funnel.
In one recent case study, a Dealer Alchemist client increased organic traffic by 204% within the first two weeks of adding their strategy. Likewise, a similar increase in organic phone calls was reported, jumping by 146%.
“The development of our platforms has been exciting and impressive to say the least,” said Andrew Nave, chief technology officer at Dealer Alchemist. “Over an 18 month period of testing, analyzing and refining while in the middle of a pandemic, mind you our team stayed focused and motivated all while creating a versatile tech platform designed to increase client conversion rates, while eliminating misused and wasted ad spend.”
Last year, Dealer Alchemist experienced record revenue growth of 171% and a 92% customer retention rate.