Cox Automotive announced its latest innovation, vAuto ProfitTime’s Global Acquisition, the industry’s first multichannel acquisition system to help dealers optimize their inventory sourcing from non-traditional channels.
“Acquiring inventory is the No. 1 challenge facing dealers today, and will be for some time to come,” says Dale Pollak, vAuto founder and Cox Automotive executive vice president. “High wholesale costs and limited supply have forced dealers to adopt ‘buy anywhere’ sourcing strategies that go beyond auctions and trade-in channels to acquire inventory. The problem is that this pivot puts dealership appraisers and buyers in unfamiliar territory. They must now acquire cars across a wider number of sourcing channels, where opportunities and risks are different, at a time when the market won’t forgive buying the wrong car or paying too much.”
vAuto ProfitTime’s Global Acquisition system helps dealers solve this problem by enabling them to create an investment value-based acquisition strategy that guides appraisers and buyers as they acquire inventory in distinct channels (e.g., auctions, trade-ins, Kelley Blue Book Instant Cash Offer, dealer-to-dealer networks, off-lease, off-the-street and service lanes). The Global Acquisition system was developed by Cox Automotive’s data science team and uses vAuto ProfitTime’s data-driven insights about each vehicle’s investment value to recommend an acquisition price and retail asking price at the point of appraisal. Global Acquisition helps dealers improve how they acquire vehicles profitably across multiple channels in three ways:
Analyze: Global Acquisition offers a dashboard that helps dealers and managers know how well their appraisers, and their appraisal process, meet the dealership’s stated inventory acquisition and appraisal strategy. The dashboard shows vehicles sourced from each channel, whether they were purchased on- or off-strategy and why, and how they’re performing as retail units. With these insights, dealers can see what is or isn’t working in each channel and define actions for improvement.
Optimize: Global Acquisition helps dealers optimize their acquisition efforts to meet the distinct opportunities and risks in each sourcing channel. “Dealers can optimize their volume and gross performance based on where they purchase vehicles and through optimizing the performance of their appraisers,” Pollak says. “Global Acquisition is like nothing else available in the industry today.”
vAuto dealers who have used the Global Acquisition system affirm that it delivers improved outcomes as they acquire vehicles from multiple channels.
“Global Acquisition tells us what our end game is going to be while we’re appraising the car,” says Tim Nelson, general manager of Beaverton (OR) Honda. “It helps us focus on how to acquire a vehicle, not what we’re going to do with a vehicle if we acquire it. You can’t make anything on a car if you don’t first buy it and buy it right.”
“Global Acquisition has helped simplify the appraisal process and make it more efficient,” says Kelly Summers, general manager for Bill Knight Ford, Tulsa. “We know we have to be aggressive if we’re buying off the street, and Global Acquisition helps. It saves my team time, too, because they don’t have to spend as much time determining how we’ll get out of the vehicle.”
“As we’ve always said, ‘you make money when you buy a car, not when you sell it’,” adds Randy Kobat, VP of Inventory Management Solutions at Cox Automotive. “This has never been truer than in today’s volatile pre-owned vehicle market. Global Acquisition answers the call of dealerships struggling to build an inventory stream that is poised for profitability and growth.”
vAuto ProfitTime GPS and Global Acquisition will be unveiled at NADA 2022 in Las Vegas. To learn more and register for a demo, visit vauto.com/what-is-GA.
