How to be An Authentic Leader
Many leaders feel that being professional in their position means being organized, focused and strong. They never let their personal life or emotions enter into relationships with their employees.
9 Reasons Why Direct Mail Helps Dealers Win Customers
Automotive dealers, like you, have a tough job when it comes to customer acquisition. With so much competition for prospects’ attention, it can be difficult to start a relationship with them.
Alternator Testing: Diagnostics are Getting More Complicated
One test is not enough if you are diagnosing a charging system problem. All too often, the alternator is condemned as the source of the problem if only battery voltage is present with the engine running. If this is the case, it means that the alternator is not charging, but does not reveal why.
Privacy and Personal Data in Rental/Loaner Vehicles
Complimentary services, such as car washes and windshield washer refills, leave customers feeling good about your service department. But there’s another way you can make them not only feel good but also safer, and it’ll only take a few minutes of your time.
Why AI is ‘Bursting With Exponential Opportunity’ for Auto Dealers
People get excited about AI. Some love it, some fear it and some feel it is overhyped and under-delivering. Across the internet, the impassioned debate rages on: how many of today’s AI technologies are actually delivering value?
It’s a Jungle Out There, So a Little Obsessiveness Doesn’t Hurt
Ever watch the offbeat TV police procedural “Monk,” about obsessive-compulsive private eye Adrian Monk? His twitchy investigative style helps him “see” patterns and connect dots that escape others, and he always solves the case.
It’s All About the Customer
I’m reading a book called The Everything Store by Brad Stone — and I highly recommend it. It’s about how Amazon started. The idea behind “the everything store” was to develop an e-commerce business that would sell everything, and they did.
Great Customer Experience Is More Than a Free Bottle of Water
You might be one of those dealerships with a fridge full of water bottles, but providing a great customer experience to your customers shouldn’t end there. Here are some simple ways you can provide your customers with an experience that makes the perceived hassle of buying or servicing a car at your dealership less of a headache.
Focusing on Talents
Our employees have talents that are unique to them — many that we don’t even know about. Some are creative like a gift for graphic design while others focus on work abilities such as superior selling skills.
Want to Stay Profitable in Today’s Competitive Market? Look at How You Hire
Dealerships today face many challenges when it comes to maintaining profitability. Profit margins for both new and used vehicles are eroding and, at the same time, personnel-related costs are on the rise.
Dealer Panel – Employee Recognition Programs
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
What Really Drives Automotive Sales?
Despite the advancements in online technology, I believe the general premise of selling cars is still the same today as it’s been for decades. A dealer can only increase sales in two ways; they can either accelerate business within their own customer base or conquer the competition’s customers.
