Evolving Automotive Technology: What’s Next, Part 3
For the final section of our look at the evolving automotive landscape, we’ve asked our Dealer Panel what’s surprised them, and what they see coming down the road.
Walser Automotive Group Turns to Data-Driven Marketing
Mark Andrews, director of marketing for Walser Automotive Group, which owns 23 stores in Minnesota and Kansas, says his philosophy is “digital first” when it comes to marketing spend. More specifically, Andrews said, “We let the competition outspend us, and then we win with our database.” Under Andrews’ direction, the company has moved most of
A New Chapter for AutoSuccess
Last month, AutoSuccess began an exciting new journey — one that will allow us to take our mission of serving automotive sales professionals to the next level. After 16 years as a solo publication, AutoSuccess has joined the Babcox Media family, giving us greatly increased access to resources and expertise. With the tools now available
The “Only Person in the World” Disease
I recently encountered a pervasive condition that even I have suffered from at times. The reality is that the disease was always there — I just didn’t have a name for it. So here is the scene: I am at the airport, normal day, waiting in line to get on the plane. We are all
Flip the Script and Sell More Cars
I spend quite a bit of time in the industry providing lead management tips and advice to help dealers sell more cars, and arguably the most important advice I give pertains to communicating with customers. Let’s face it: Good communication can make a sale; bad communication can break it.
Greetings from a New Partner
Hello, AutoSuccess readers! Since this is the first time you’re seeing my face, I feel I should properly introduce myself. I’m Sean Donohue, and I am a group publisher for Babcox Media, a media company that is aligned heavily in the automotive aftermarket, heavy-duty fleet equipment and powersports industries. And now, thanks to our new
Three Types of Videos Your Dealership Needs
Every year, advertisers and marketers try to choose one defining medium of the year, and 2017 is, no doubt, the year of the video. Digital video can enhance your content marketing and drive prospects to your dealership — if you do it right. From OEMs down to the local dealership, automotive marketers are integrating video
Recon Accountability and Profit Align at Three-Day ADR
I don’t mean to squeeze more juice from an already tired cliché, but time is money in used car reconditioning. Get used inventory spiffed up and to the sales line in three days, consistently, and that’s the sound of money. For years I have been promoting Time-to-Market (TTM) workflow as the measurement of exceptional reconditioning
The Shift in Thinking That Will Transform Your Marketing
Marketing and advertising may be classified technically as an expense, but rather than thinking of your efforts as a cost of doing business, what if you considered those efforts an asset to growing your business?
The Texas Three-Step: A Three-Stage Marketing Play That Will Set Your Phones on Fire
It always seems that the more personal a marketing plan is, the more effective it is. Engagement is the premise behind this monster. Let’s begin with what you’ll need.
Why You Probably Cost Your Service Department $100,000 Last Year
Dealerships have always geared their online efforts towards moving inventory, not fixed operations. Why is it that the departments typically producing more than 50 percent of the operating profits have such a poor online representation? The answers vary from dealer to dealer, but one thing is for certain: You probably already have the tools available
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
