Can Your Dealership Truly Afford to Rely on a Program Website?
Thanks to an ever-changing online landscape and perpetually shifting customer shopping behavior, it is beyond crucial for your car dealership to be on the cutting edge when it comes to its website. However, achieving this goal does not always happen with a program website.
Public Relations: The Non-Traditional Way to Get Your Dealership Noticed
Many automobile dealers don’t take advantage of the opportunities available to them through public relations (PR). It might be because they don’t think it’s really necessary … or maybe it’s due to the common misconception that PR and a dealer’s typical monthly advertising are essentially the same thing.
Are Buyers Liars? If So, How Do We Get Them to Stop Lying to Us?
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”
Tools for Managing Your Financial Portfolio
How’s your financial portfolio performing these days? How would you know unless you have access to detailed reports illuminating for you each fund’s performance? Don’t you want to know how your investments are doing overall as well as compared to the market?
This is How We’ve Always Done It, Your Honor
When it comes to following rules, being compliant and running a smooth operation, dealers need to be dealers. That means, focus on what you do best and reach out for help concerning the right tools.
Volume Vs. Gross: How to Gain the Tactical Advantage Over Price-Driven Competition
If your dealership is gross driven, you have the opportunity to be far more stable and successful and with a greater life expectancy than a dealership that is primarily volume driven. However, the pressure to compete with your high-volume neighbors may seem unavoidable.
The Top Ten Companies to Watch in 2019
10 Innovative Digital and Technology Companies That Help Dealers Maximize Profits On and Off the Lot — These companies are leading the industry and are helping achieve measurable results for some of the most demanding and successful dealerships, associations and OEMs in the industry.
Fourth-Generation Family Dealership Cultivates Sales & Service
Agricultural communities don’t usually lend themselves to successful automotive dealerships due to the low drive-by traffic, but one dealership has plowed through the competition of massive auto malls and made a distinct name for itself in the Golden State.
