Following Up and Standing Out: How Are You Differentiating Yourself from the Dealers Down the Street?
Since recently purchasing a home, I continue to be impressed by the follow-up we receive from our Realtor. She not only checked in after the initial purchase, but she has continued to reach out to us monthly.
Setting Up Your 2019 Automotive Digital Marketing Strategy for Success
This is it: 2019 is here! It’s time to get digitally organized.
4 Ways Your Dealership Can Stay Competitive in 2019
In 2018, dealers were up against some major challenges and changes: employee turnover, technological advancements, vehicle subscription services and predictions of impending sales declines. As we move into 2019, it’s time to face the industry’s challenges head on. To stay competitive, incorporate the following initiatives into your business strategy.
Avoiding Costly Mistakes With Your Service Loaner Fleet
There are always situations that are out of the ordinary, but when they happen with a dealership’s loaner fleet it can be a major problem for the insured. Here’s help for when your service staff is completing loaner agreements.
Will Your New Sales Hires Surrender, Squander or Soar in 2019?
With 2019 upon us, many dealerships around the country are making adjustments. These dealerships are making changes in their systems, providers, vendors and staff. One of the major changes many dealerships are making or have made recently is their sales staff.
How Software Puts You Ahead of or Behind Competitors
People don’t get into the car business because they love using software. They want to sell cars, service customers, have fun and make good money doing it. So why do software purchase decisions end up creating the opposite effect to what your people want to spend the majority of their time doing? Start with expectations.
Are Customers Just Passing You By?
With heavy traffic and congestion, sometimes a customer will only have two seconds to glance over and scan your lot. Sometimes the simplest of messages will grab his or her attention and ultimately make a big difference in your bottom line.
Protecting Your Assets in a Tumultuous Insurance Market
Dealers should consider how they have procured their insurance coverage in the past. It may be time to find a risk management consultant.
Create Champions in 2019
Imagine for a moment that you are the coach of your favorite team and getting ready for a new season. You have the right players and talent to go all the way to the championship with hard work, focus, preparation and training. 2019 is going to be the year you’ll be the absolute best — the champions!
Save Money With Evergreen Videos
One of the biggest mistakes I see dealers make with video marketing is the use of a “single purpose” video strategy. This strategy involves purchasing multiple different video types from multiple different video providers in order to have the right video content for various marketing touchpoints.
AI Marketing: Help Your Customers Beat Option Paralysis
Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.
Giving Back to Your Community
Imagine giving the opportunity to win a car at a charity event — the excited participants, the press, the buzz that would spread throughout your local area. This actually can be done for minimal cost to your dealership.
