Heighten Your Marketing Game
It is now time for dealerships all across the nation to develop new ways of working and advertising with their customers.
Can You Win the Race to the Bottom?
When cost is the only concern, dealerships don’t build relationships with their clients; they are simply taking orders.
The Dealership Playbook for a Successful Website
Dealerships that devote resources to performing well online will have a head start in battling the circumstances that COVID-19 has provoked.
Safety Recalls: Lower Liability = More Revenue
The goal is to reduce your chances of selling (or not disclosing) recalls on vehicles at time of sale. However, if you don’t know a vehicle has a safety recall, you can’t disclose it.
The Times, They Are a-Changin’
The decisions made by dealers during the pandemic to control expenses and keep the doors open can foster not only employment practice claims, but potentially directors and officers litigation.
The Truth About ‘Dealer Markup’
How can a universal business practice that engages the full array of vehicle finance resources be so misconstrued?
Define Your Legacy
From the get-go, my mission was always to help dealers. And the best way I knew how was to create competition. Competition breeds innovation. It also raises the bar in terms of customer and technical support. And I believe that’s the legacy I leave behind.
What’s Your Online Merchandising Wow Factor?
If you’re using static photos to market a $50,000+ vehicle, and particularly stock photos from the manufacturer, you are doing car shoppers a great disservice.
Used Car Dealers in Position to Boost Profits as COVID-19 Lingers
Make sure customer insights can be collected and analyzed in a single environment by integrating data from both the CMS and DMS to tailor outreach to each customer.
The Wild, Wild West of the Pre-Owned Industry
The problem of inventory remains the same as does the solution: if dealers don’t have inventory, they can’t retail cars. What isn’t the same though is how dealers manage inventory.
Hard Times Bring Out the Best in Dealers
The dealer community is full of great people who do good work. Here’s a spotlight on a few recent good deeds.
Being Replaceable Is Best for Business Continuity
In an industry environment where improving efficiency has become critical to ongoing operations, focus on business continuity needs to be front and center.
