Are Customers Just Passing You By?
With heavy traffic and congestion, sometimes a customer will only have two seconds to glance over and scan your lot. Sometimes the simplest of messages will grab his or her attention and ultimately make a big difference in your bottom line.
Protecting Your Assets in a Tumultuous Insurance Market
Dealers should consider how they have procured their insurance coverage in the past. It may be time to find a risk management consultant.
Create Champions in 2019
Imagine for a moment that you are the coach of your favorite team and getting ready for a new season. You have the right players and talent to go all the way to the championship with hard work, focus, preparation and training. 2019 is going to be the year you’ll be the absolute best — the champions!
Save Money With Evergreen Videos
One of the biggest mistakes I see dealers make with video marketing is the use of a “single purpose” video strategy. This strategy involves purchasing multiple different video types from multiple different video providers in order to have the right video content for various marketing touchpoints.
AI Marketing: Help Your Customers Beat Option Paralysis
Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.
Giving Back to Your Community
Imagine giving the opportunity to win a car at a charity event — the excited participants, the press, the buzz that would spread throughout your local area. This actually can be done for minimal cost to your dealership.
Can Your Dealership Truly Afford to Rely on a Program Website?
Thanks to an ever-changing online landscape and perpetually shifting customer shopping behavior, it is beyond crucial for your car dealership to be on the cutting edge when it comes to its website. However, achieving this goal does not always happen with a program website.
Public Relations: The Non-Traditional Way to Get Your Dealership Noticed
Many automobile dealers don’t take advantage of the opportunities available to them through public relations (PR). It might be because they don’t think it’s really necessary … or maybe it’s due to the common misconception that PR and a dealer’s typical monthly advertising are essentially the same thing.
Are Buyers Liars? If So, How Do We Get Them to Stop Lying to Us?
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”
Tools for Managing Your Financial Portfolio
How’s your financial portfolio performing these days? How would you know unless you have access to detailed reports illuminating for you each fund’s performance? Don’t you want to know how your investments are doing overall as well as compared to the market?
This is How We’ve Always Done It, Your Honor
When it comes to following rules, being compliant and running a smooth operation, dealers need to be dealers. That means, focus on what you do best and reach out for help concerning the right tools.
Volume Vs. Gross: How to Gain the Tactical Advantage Over Price-Driven Competition
If your dealership is gross driven, you have the opportunity to be far more stable and successful and with a greater life expectancy than a dealership that is primarily volume driven. However, the pressure to compete with your high-volume neighbors may seem unavoidable.
