Change or Die — Is It For Real?
The auto industry is riddled with people talking about change and how if you don’t change, you will die. That may be a little dramatic, but there are some really good reasons to try new ideas and techniques if you want different results in your dealerships.
What Stops Success?
Success is defined as “the accomplishment of an aim or purpose.” That should tell us a lot about the value of goals and how we should approach them. Some of us never reach our goals because we never set any. We may want to be successful, but without goals and purpose we really don’t have any measuring stick to go by.
The Theory of 5: What is Your Why? Finding the Real Reason Behind Our Goals
There’s no shortage of articles, videos, books, blog posts, podcasts and other material that share the importance for building profits and gaining wealth. “It will take focus, stamina, courage and determination to build our financial and business skills,” we’re told, “so let’s get started now!”
How to Interview Salespeople
Dealers are struggling to fill sales positions, according to the NADA 2018 Dealership Workforce Study. Total sales consultant turnover is at 80 percent, and hiring efficiency is 46 percent, which means dealers need two new hires to find the right sales consultant. Additionally, 42 percent of sales consultant terminations happen within the first 90 days.
Just Because You Have New Technology, Doesn’t Make You Compliant
Not long ago, I was visiting with a dealer and the recent rash of articles concerning compliance came up. As I shared what I knew on the subject and the current climate concerning fines and penalties, the dealer sat back, smiled and said, “I’m good. We use a menu.”
Walmart Helps Dealers Sell Cars
After the retail giant piloted the CarSaver program successfully in multiple markets with dealers, including AutoNation, they are building a network of certified dealers to service Walmart’s 250 million customers and 1.5 million employees across the country.
Following Up and Standing Out: How Are You Differentiating Yourself from the Dealers Down the Street?
Since recently purchasing a home, I continue to be impressed by the follow-up we receive from our Realtor. She not only checked in after the initial purchase, but she has continued to reach out to us monthly.
Setting Up Your 2019 Automotive Digital Marketing Strategy for Success
This is it: 2019 is here! It’s time to get digitally organized.
4 Ways Your Dealership Can Stay Competitive in 2019
In 2018, dealers were up against some major challenges and changes: employee turnover, technological advancements, vehicle subscription services and predictions of impending sales declines. As we move into 2019, it’s time to face the industry’s challenges head on. To stay competitive, incorporate the following initiatives into your business strategy.
Avoiding Costly Mistakes With Your Service Loaner Fleet
There are always situations that are out of the ordinary, but when they happen with a dealership’s loaner fleet it can be a major problem for the insured. Here’s help for when your service staff is completing loaner agreements.
Will Your New Sales Hires Surrender, Squander or Soar in 2019?
With 2019 upon us, many dealerships around the country are making adjustments. These dealerships are making changes in their systems, providers, vendors and staff. One of the major changes many dealerships are making or have made recently is their sales staff.
How Software Puts You Ahead of or Behind Competitors
People don’t get into the car business because they love using software. They want to sell cars, service customers, have fun and make good money doing it. So why do software purchase decisions end up creating the opposite effect to what your people want to spend the majority of their time doing? Start with expectations.
