Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
Insanity: Doing the Same Thing and Expecting Different Results
Over the years, there has been a slow evolution of how we do business in the automobile industry. Essentially, not much changes and, if it does, it’s so slow that it is imperceptible.
Thriving in a Male-Dominated Industry: Facing Challenges and Finding Rewards as a Female Manager
Today, I’m a manager in a company that intersects two male-dominated industries: automotive and technology. So, as a female, that grit still comes in handy today.
How to Boost Dealership Sales Using Geo-Targeting
Geo-targeting even tells you who is in the market to buy a car. It can make it possible to reach every person on a mobile device who is looking for a particular car to see ads from the nearest car dealership.
Outbound Calling Lease Retention Best Practices
Outbound calling remains an effective component in a highly efficient lease-retention campaign. Like any other targeted campaign, many customers want you to proactively call them and present personalized offers.
The Business Case for Gratitude
This year, I’m upping my “thank you” game, and I challenge you to the same in your dealership — for the benefit of your employees, your customers and yourself.
Sustainable Excellence in the Customer Experience: Start with Your Employees
What keeps a business going strong, year after year, for close to 65 years straight? At Ricart Automotive Group, the answer is uncomplicated: an unwavering focus on the customer from Day One.
The Servant Leader’s State of Mind
By serving others, servant leaders build a healthier culture and a more-productive business that creates a bigger bottom line and a happier workplace. Below are a few insights into the servant leaders state of mind that hopefully will help you improve the impact you have on the people you serve.
Is There Any Meat Left on the Bone for Your Dealership?
In the wild, the lion hunts for its food. The lion stalks its prey where it lives, waiting for the perfect moment and eventually pounces to make the kill. As the king of the jungle, the lion and its pride enjoy the “lion’s share” of the meat. After they have their fill, other animals follow
Being a Team Player Without Being the Whole Team
It’s important to cross train and have team members be able to step in for each other if someone is on vacation or has to take a sick day. It’s dangerous to have only one person knowledgeable about a crucial role at your dealership; what happens when they can’t come in one day or decides
Why You Need Rapid Reconditioning
At its core, the process of reconditioning trade-in and auction vehicles is a ‘time-equals-profit’ business. Intuitively, used car managers understand this.
Service Writer vs. Professional Service Advisor: Which Do You Have on Your Staff?
We might assume our top performers simply have sparkling personalities, but many shy, quiet advisors work very successfully in this field. So, what’s the difference between the standouts and the underachievers?
