CDK Global, Inc., a leading retail automotive technology company, announced that it completed one of its largest installations of CDK Drive, its core dealership management system (DMS) solution, for all Greenway Automotive Group (Greenway) dealerships. Despite safety and travel regulations brought on by the COVID-19 pandemic, the multi-site and multi-state DMS installation was seamlessly completed for 46 dealerships across eight states.
“The decision to change DMS providers is substantial for any automotive dealership, and one they should not enter into lightly,” said Brian Krzanich, president and CEO, CDK Global. “By developing a solid partnership, rooted in listening and better understanding Greenway’s needs, we provided a tailored, unique experience that met the distinct challenges Greenway was facing, all while navigating the unprecedented circumstances of a global pandemic. The Greenway installation not only illustrates our capabilities, but also demonstrates our agility, and continued focus on being the best partner for our customers.”
Amid the global pandemic, CDK pivoted its installation process to better meet customers’ needs. What began as a standard onsite installation experience quickly evolved into one that required an equal commitment to partnership and teamwork from both CDK and Greenway. The result was an installation that continued without delays or data loss.
“When we began our search for a new DMS partner, we were apprehensive about making such a significant change,” said Carl Atkinson, president, Greenway Automotive Group. “CDK put us at ease, focused on process over product, and made sure we could build out the ‘Greenway Way’ for our employees and customers. The partnership developed through the installation process helped us work together through the challenges that emerged from COVID-19. This collaboration has provided a solid foundation for Greenway and CDK that we will continue to grow and strengthen as we look toward the future.”
Greenway Automotive Group serves customers in Florida, Alabama, Tennessee, Georgia, South Carolina, Missouri, Texas and Pennsylvania.
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